What was the primary interest of uber drivers in the discussion case insuring ubers app-on gap?

Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!

Here is a friendly reminder to make sure you always read the instructions for each assignment. With our case studies, you will never have to respond to every question. For Case Study One, you only need to respond to questions One and Five. Please submit your paper in a Word document (no PDFs please, this is because I may need to use the track changes feature in Word while grading). Insuring Uber’s App-On Gap

You should have a cover page, body, and reference page. Do not include the actual questions from the case. Please keep in mind that each response should be in paragraph format and be between 250 and 300 words in length. (So for Case One, 250-300 words for Q1 and 250-300 words for Q5.) Insuring Uber’s App-On Gap

Case One also asks that you integrate the core values of Community and Respect into your response. Finally, be sure to use proper in-text citations, for example when using the book: (Lawrence & Weber, 2017, p. 20).The subsequent reference at the end will be: Lawrence, A.T., & Weber, J. (2017). Business and Society: Stakeholders, Ethics, Public Policy (15th ed.). New York: McGraw-Hill/Create Custom Insuring Uber’s App-On Gap

Case Study 1, For Case Study One, you only need to respond to questions One and Five.

1) What is the focal organization in this case and what is the main issue it faces?

5) Based on the information you have draft a stakeholder map of this case. What conclusions can you draw from the stakeholder map?

Discussion Case: Insuring Uber’s App-On Gap, at the end of Chapter 1.

Respond to Discussion Questions 1 and 5 and submit to the Assignment box by no later than Sunday 11:59 PM EST/EDT. (This Assignment may be linked to Turnitin.)

Keep in mind to integrate the core values of Community and Respect that apply to this issue. Responses for each case discussion question should be in paragraph form and be approximately 250-300 words in length.

Discussion Case : Insuring Uber’s App-On Gap At around 8 p.m. on the evening on December 31, 2013, a mother and her two young children were walking home in San Francisco. At a busy intersection, the family waited for the “walk” signal and then started across the street. Just then, an SUV made a right turn, striking all three members of the family in the crosswalk. The mother and her 5-year-old son were seriously injured. Her 6-year-old daughter was killed. The man behind the wheel of the SUV identified himself as a driver for the ride-hailing service Uber. Uber immediately distanced itself from the tragedy, saying that the driver was “not providing services on the Uber system at the time of the accident.” The family’s attorney contested this, saying that the driver was logged onto the Uber application, appeared on the system as available to accept a rider, and was interacting with his device when he struck the mother and

children.

In other words, the tragic incident had apparently occurred during the app-on gap—the driver was on the road with his Uber application activated, but had not yet connected with or picked up a rider. So, who was responsible, the driver or the ride-hailing service? Uber was, in the words of a New York Times columnist, “the hottest, most valuable technology startup on the planet.” The company was founded in 2009 as “everyone’s private driver,” providing a premium town car service that could be summoned online. In 2012, it rolled out UberX, a service that enabled nonprofessional drivers to use their own vehicles to transport riders. Customers could use the Uber app to hail a car, connect with a willing driver, watch the vehicle approach on a map, pay their fare, and receive a receipt, all on their smartphone. Uber provided the technology and took a commission on each transaction. Uber’s disruptive business model caught on rapidly. By mid-2014, Uber’s ride-sharing service had spread to more than 120 cities in 36 countries. In the United States, the ser- vice could reach 137 million people with an average pickup time of less than 10 minutes. Demand was growing so fast that Uber was scrambling to recruit 20,000 new drivers, whom Uber called “transportation entrepreneurs,” every month. Private investors were enthusiastic about the company’s prospects: Uber had attracted $1.2 billion in funding and was valued at $18.2 billion. Drivers who partnered with Uber had the flexibility to drive when and as much as they wished. They could also make a decent living; the median annual income for its full-time drivers in San Francisco, for example, was about $74,000. But they also assumed risk. In the event of an accident, Uber instructed its drivers to submit a claim to their personal insurance carrier first. If it was denied, Uber’s backup commercial liability insurance would go into effect, but only after the driver had been summoned by a customer or had one in the vehicle. Traditional taxicab companies did not welcome competition from Uber. Cabdrivers in many cities across the world protested the entry of Uber into their markets, conducting strikes and “rolling rallies” charging Uber with unfair practices. Uber drivers did not have to comply with many of the rules that applied to taxicabs, such as those requiring commer- cial driver’s

licenses, regular mechanical inspections, and commercial liability insurance

INSURING UBER’S APP-ON GAP-SOLUTION: Summary The case discussion was based on an incident which occurred between an off duty Uber driver and a family (pedestrian). In which the family of 3 got ran over by the driver, leaving one member dead and two severely injured. Because of the prominence of the Uber company, it was easy for the general public to point their fingers at the company and quickly blamed them for the mishap. Even though Uber explain that the driver was off duty when the accident occurred, the state was not hesitant in its steps to create a bill that would require Uber and other ride-hailing companies to provide “commercial liability insurance from when the driver turned on the app to when the customer got out of the car, thus filling the app-on gap” (Lawrence, James (15th Ed). Questions; INSURING UBER’S APP-ON GAP-SOLUTION 1.Who Are Uber’s Relevant Market And Nonmarket Stakeholders In This Situation? Uber’s relevant market stakeholders would be Uber’s employees and the people that

utilize Uber’s services. Whereas it’s non-market stakeholders would be the taxi companies and

other competitors, the government, the American insurance companies, and people that do not support Uber (Lawrence, James (15th Ed). 2.What Are The Various Stakeholders’ Interests? Please Indicate If Each Stakeholder Would Likely Support Or Oppose A Requirement That Uber Extend Its Insurance To Cover The App-On Gap. Uber employees will support the requirement because the law will decrease the amount of risk that they previously had to take on and also lower their private insurance cost. Uber customers will also support the requirement because in case of an accident, there will be less of a hassle (run around) for victims to get their timely and proper coverage, rather than having to deal with multiple insurance companies that may be unwilling to pay the required coverage fees to victims. Taxi companies will support the requirement because such a law will reduce Uber’s competitive advantage and create a level field where Uber and taxi companies will be paying a form of commercial insurance. Lastly, the government will also support the requirement because based on bans played on Uber in many different states and cities, it shows that they are in full support. As it pertains to stakeholders that would be against the requirement, Uber’s competitors may fall into this bracket. This is because, if Uber is forces to provide an enhanced level of insurance coverage to its users, this may also fall into effect for competitors. Meaning, other companies that provide similar services to Uber will also have to upgrade their insurance coverages (Lawrence, James (15th Ed). 3. What Sources Of Power Do The Relevant Stakeholders Have? Uber employees have the power to form a union, strike against the company, or even quit the job. Uber customers have the power to sue or file claims against company. The government has the power to create laws that Uber must enact. The American insurance companies has the power to support the laws made by the government (Lawrence, James (15th Ed). 4. Based On The Information You Have Draft A Stakeholder Map Of This Case Showing Each Stakeholder’s Position On The Issue And Degree Of Salience. What Conclusions Can You Draw From The Stakeholder Map? INSURING UBER’S APP-ON GAP-SOLUTION By creating and reviewing their stakeholders map Uber can conclude that the American insurance companies, the government and Uber’s customers have a higher support in the urge to close the app-on-gap; whereas Uber’s competitors have a low support in the urge to do so (Lawrence, James (15th Ed). 5. What Do You Think Uber Should Do In Response To The Bill Introduced By Susan Bonilla And Why? Uber can work with smart car builders to create enhanced vehicle systems through the use of added technology that can lower the risk of vehicular accidents. They can work with different insurance companies to create a special type of coverage, suitable enough to help victims in an accident without it weighing heavily one Uber’s employees. Uber can also offer training to their employees on how to properly ensure the safety of themselves and others when on/ off the job. The company can also work with lawmakers to ensure fairness across the board

(Lawrence, James (15th Ed).