Here for the latest social media statistics? We’ve got you covered. Show If you’re trying to improve your social media marketing strategy, statistics are the perfect starting point. Because your campaigns should be backed by legit research, right? Stats can also help you benchmark your own performance within your industry and even uncover new opportunities. As the ongoing pandemic continues to push more people online, social remains integral to both our daily lives and brands alike. The nature of social media engagement continues to shift as apps grow and platforms evolve. Used alongside our up-to-date demographic data, marketers can use the social media stats below to guide their presence in 2022 and beyond. It’s no secret that we’re all glued to social media (guilty as charged). Below is a quick snapshot of how usage is changing, which networks are winning and just how hooked consumers are on social.
Facebook statisticsFrom ongoing privacy concerns to scrutiny over the “Meta” rebrand, Facebook has arguably seen better days. That said, the platform remains an advertising powerhouse and a massive user base. Whether or not brands should focus on Facebook is a tough question that really depends on your individual Facebook metrics. The following social media statistics can clue you in further. Instagram statisticsThe scrutiny that Facebook has seen in recent years has, ironically enough, been to Instagram’s benefit. The platform quietly crossed the 2 billion user mark as of 2022 and brands are still scrambling to get more Instagram followers. However, the network isn’t without its hurdles. Once the go-to social platform for influencers, Instagram is facing challenges from the likes of TikTok and its younger base appears to be dwindling. Still, relatively high engagement rates, fresh ecommerce features and big ad spending signal that the future is still bright for Instagram.
LinkedIn has done a brilliant job of carving out its niche as the go-to professional network. The platform is a potential goldmine for B2B brands and the rapid growth of their ad platform speaks for itself. Spurred by the pandemic and widespread career changes over the past two years, the platform doesn’t look to slow down any time soon. Hint: now’s the time to level up your LinkedIn marketing if you’re in B2B.
Twitter statisticsTwitter has cemented itself as the hub of political discussions, memes and a prime place to go back and forth with brands. In short, a mixed bag. And while new features like Fleets failed, the rise of Twitter Spaces signals a window of opportunity for the platform to really earn its wings again. Pinterest statisticsPinterest often doesn’t get its due when it comes to social platforms. The platform’s diverse, big-spending audience is among the most dedicated and engaged of any network. Likewise, the power of Pinterest advertising is well-documented and the platform is the perfect place to uncover new products.
TikTok statisticsTikTok has totally transformed itself from “What the heck is this?” to a must-have social network for brands. The platform’s rabid fanbase, rapid growth and sky-high usage spell great news for early adopters. Younger consumers and smaller influencers dominate the platform right now, but that may change in the very near future. If you’re already on the platform, make sure to watch your TikTok analytics and how to reach your audience ASAP.
Sure, social ads might have a bad reputation among the average consumer. That said, they’re still incredibly effective and you can’t escape ’em. Winning with social media advertising means that you can’t just “spray and pray” when it comes to your ads. Higher campaign price tags and consumers ignoring ads is obviously a problem for brands, but positive results keep rolling in.
The concept of buying something you saw on social media is nothing new. From product recommendations to first impressions from brands, the impact of social media on consumers is well-documented. However, the recent growth of direct social sales is notable. Consumers likewise crave authenticity and ads that don’t feel like ads according to recent social media statistics (see below).
Which of these social media statistics stand out to you?Learning the latest social media marketing statistics is key to fine-tuning your strategy and setting smarter goals. Are there opportunities on new networks? Do you need to shift from organic content to ads (or vice-versa)? Should you double down on what you’re doing now? We hope our social media statistics help you find the answers! Combing through them is totally worth it — you should totally bookmark ’em if you haven’t already. After reviewing these stats, make sure you check out our latest guide on how to build a better social media marketing strategy. Whether you’re starting from scratch or want to optimize what you already have, we can help! |