When using the multi attribute model for evaluating suppliers and products buyers must remember to?

50.What must buyers remember to do when using the multi-attribute model for evaluatingsuppliers and products?a.Contact all potential solution providers.b.Include all the benefits associated with the various solution alternatives.c.Apply weights, indicating relative importance, to the desired characteristics.d.Interview all solution providers.ANS:CPTS:1DIF:HardREF:p. 67

OBJ:4BLM: Remember51.Suppose that, as a salesperson, you know that one of your potential buyers uses the multi-attribute model when making purchase decisions. Before making your proposal, which of thefollowing should you probably try to accomplish?PTS:1DIF:MediumREF:p. 68

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OBJ:4BLM:Higher order52.Suppose that you are a salesperson making a sales proposal to a potential customer who youknow uses a multi-attribute model when making buying decisions. During the presentationyou learn your product offering will not maximize the buyer’s evaluation score in comparisonwith a competitor’s offering. What is probably the best strategy to follow?

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When using the multi-attribute model for evaluating suppliers and products, buyers must remember to: a)Contact all potential solution providers. b)Include all the benefits associated with the various solution alternatives. c)Apply weights, indicating relative importance, to the desired characteristics. d) Interview all solution providers. e)Include only those solutions with multiple attributes (i.e., multi-attribute).