What are the elements of marketing mix Mcq?

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The correct answer is Product line.

Key PointsProduct Hierarchy - A product is categorised into its primary components according to a hierarchy of products. A product will inevitably be connected to or related to another. The hierarchy of the products ranges from basic necessities to specialised goods that meet a range of purposes.The 6 levels of product hierarchy -

Product Need
Product Family
Product Class
Product Line
Product Type
Product Item

Important PointsProduct Line -A series of products from the same product class that are comparable in terms of their functions, target market, price range, and distribution methods make up a product line. For example Product line for hair care like shampoo, Hair wax, Hair gel etc.

As above in question, Insurance are example of Product Line. Health Insurance, Life insurance, Medical Insurance, Accidental Insurance etc. are falls in Product Line Level of Product hierarchy.

Additional InformationProduct Family - All product classes that can meet the primary demand are included in the product family. For instance, railways , roadways, runways etc.

Product class-A group of items with some functional uniformity might be seen as the product class inside a family. A product category may be thought of as a product class. For instance, there are cars, bicycles, and other vehicles on roads.

Product type- A product type is a collection of products that share one of the various product line configurations, such as luxury vehicles, mid-size cars, etc.

Given below are 20 important Marketing Mix MCQ with answers. These updated latest MCQs are useful for MBA, BBA, BMS, MMS, PGDM, B Com, BA, MA, M Com, MCA and Engineering students. These Marketing Mix Multiple choice questions will help for UGC NET, SET, UPSC, MPSC and Ph D entrance exam preparation.

Marketing mix for products consists of______.

A. 4Ps

B. 7Ps

C. 8Ps

D. 5Ps

Marketing mix is suggested by______.

A. Philip Kotler

B. Neil Borden

C. Peter Drucker

D. Neil Armstrong

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_____ are the key elements of promotion mix.

A. Advertising and Sales Promotion

B. Publicity and Public Relations

C. Direct Marketing and Personal Selling

D. All of the above

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Marketing mix for services includes______.

A. 4Ps

B. 7Ps

C. 8Ps

D. 5Ps

_______is not a part of marketing mix.

A. Product

B. Purpose

C. Place

D. Price

The term marketing mix describes _______

A. a composite analysis of all environmental factors inside and outside the firm.

B. a series of business decisions that aid in selling a product.

C. the relationship between a firm’s marketing strengths and its business weaknesses.

D. a blending of strategic elements to satisfy specific target markets.

View Answer

D. a blending of strategic elements to satisfy specific target markets.

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

A. Pricing

B. Promotion

C. Distribution

D. Product

Which one of the following sets represents 4C’s of the marketing mix?

A. Customer solution, cost, convenience, communication

B. Customer, cost, convenience, comfort

C. Convenience, communication, coverage, cost

D. Cost, coverage, communication, consultancy

View Answer

A. Customer solution, cost, convenience, communication

The concept of marketing mix was developed by _______