Which of the following is a source of ethical conflict regarding personal selling?

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• Fraedrich, John: 1989, ‘Teach Ethics? Don't Kid Yourself!’, Marketing Educator (Winter), p. 7.

• Futrell, Charles: 1988, Fundamentals of Selling 2nd ed. (Irwin, Homewood, Illinois).

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• Stanton, William J. and Richard H. Buskirk: 1987, Management of the Sales Force Seventh ed. (Irwin, Homewood, Il.).

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