What states replaced Virginia as the leaders in tobacco production in the nation in the late 1800s

Tobacco and tobacco growers put North Carolina on the map. Since the colonial era, the economy was fueled primarily by agriculture, and for the past century tobacco was North Carolina's key product. Farming and industry in the state were built around the crop, and two of the four largest cities developed as company towns for the world's largest tobacco companies.

In the 17th and 18th centuries, North Carolina's economy was dwarfed by Virginia and South Carolina, states that developed more diverse industries, such as cotton and rice. Farms in North Carolina were disadvantaged by the quality of soil in the coastal plains, which was unsuitable for growing grain on a large scale, and most farmers scraped by at subsistence levels until the mid-19th century. Many of these "yeoman" farmers produced some tobacco, but the quality was poor, and very little was exported. In contrast to other southern states, large plantations were rare, and agriculture was less dependent on slave labor than in the Deep South -- a condition that made North Carolinians reluctant to join the other states of the Confederacy.

Ironically, the innovation that led the state to become a tobacco-growing powerhouse came from a slave, a man named Stephen who worked on the farm of Captain Abisha Slade. While curing a batch of tobacco in a smoky barn, he let the wood fire go out, and quickly restarted it with charcoal. The intense heat cured the tobacco quickly, turning it a vivid yellow. When this "brightleaf" (or flue-cured) tobacco was sold, it proved appealing to smokers, and within a decade, flue-cured tobacco became one of the most common varieties in production. The rapid curing process was also particularly well-suited for tobacco grown in the sandy soil of the coastal plains. Suddenly, farms that were producing other crops turned to tobacco.

What states replaced Virginia as the leaders in tobacco production in the nation in the late 1800s
Signs for Bull Durham Tobacco once covered walls all over the country. Photo: Jack E. Boucher, National Park Service.

At the same time, tobacco users' tastes were changing. In the 17th and 18th centuries, most of the crop was processed into snuff or heavily flavored pipe tobacco. The 19th century saw the development of a new fad in tobacco consumption: the cigarette became popular in Spain, where Turkish tobacco was readily available. The new flue-cured tobacco produced in North Carolina was similar, but cost much less for American and British consumers. Sensing a vast business opportunity, American growers began processing their own tobacco in small factories. These businesses thrived, prompting the development of improved transportation and trading centers in the burgeoning cities of Durham (serving growers in the eastern part of the state) and Winston (serving the western regions).

What states replaced Virginia as the leaders in tobacco production in the nation in the late 1800s
Auctioneer, buyers, and farmers during tobacco auction sale. Warehouse, Durham, North Carolina, 1939. Library of Congress, Prints and Photographs Division, LC-USF34- 052894-D

North of Durham, a small farmer named Washington Duke opened a small factory on his homestead, producing loose tobacco for rolling cigarettes. Through an intense marketing effort, Duke managed to earn substantial profits from a relatively small output of flue-cured tobacco. With his son James Buchanan "Buck" Duke, he later moved the business to downtown Durham, close to the tobacco warehouses where small farmers sold their crops. Duke's biggest rival was W.T. Blackwell and Company, which marketed a popular "Spanish" blend of tobacco that later gained fame under the trade name Bull Durham.

While a handful of large farms produced much of the state's crop during this period, small farmers were able to survive because of the increasing popularity of tobacco. Smoking became a truly national habit during the Civil War, when both Union and Confederate armies were supplied with regular rations of tobacco. Soldiers from around the country developed a taste for the brightleaf variety, creating a nationwide demand in the 1870s. Manufacturers responded by building larger factories, employing thousands of workers and spurring the rapid industrialization of Durham and Winston.

What states replaced Virginia as the leaders in tobacco production in the nation in the late 1800s
Tobacco Warehouse, Durham, 1930s. Library of Congress, Prints and Photographs Division, LC-USF33- 030672-M2

Smoking began to replace chewing as the preferred means of consuming tobacco, and cigars and cigarettes came to be seen as stylish accessories. In 1880, manufacturers based in North Carolina produced 2 million pre-rolled cigarettes, each of them rolled by hand. Each of the largest manufacturers sought to mechanize the rolling process, but met with little success until 1884, when Washington and Buck Duke signed an exclusive contract to use a machine designed by James Bonsack. Using Bonsack's machine, the Dukes were able to produce more cigarettes than all their competitors combined.

Determined to broaden the scope of his business, Buck Duke invested heavily in advertising and promotion, cementing his company's place as the market leader. By 1890, five firms accounted for 90 percent of the cigarette market. Duke persuaded his rivals to merge, forming the American Tobacco Company, which controlled the majority of the world tobacco trade until it was broken up under a Supreme Court antitrust ruling in 1911. The five companies that emerged from that reorganization -- R.J. Reynolds, American Tobacco, Lorillard, Liggett and Myers and the British-American Tobacco Company -- continued to dominate the market for decades.

Growing was still dominated by larger farms, but demand was so great that even small farmers were able to make profits with tobacco. Sharecropping and tenant farming became common among people who owned no land. Large numbers of African-Americans in the eastern part of the state farmed in this manner, paying a portion of each year's crop as "rent" to large landowners. As late as 1923, nearly half of the state's farmers were tenants.

During the Great Depression, farmers tried to compensate for lowered prices by producing more tobacco, leading to even lower prices. The federal government responded by providing subsidies for farmers. In 1938, a quota system was instituted, establishing strict limits on how much each farm could produce, and providing government-sponsored price supports.

Farming and manufacturing recovered quickly with the onset of World War II, as soldiers were once again supplied with cigarette rations. Postwar prosperity also boosted demand for cigarettes, which grew until the early 1960s, when concerns about the dangers of smoking became a major public health issue. The US Surgeon General issued a report in 1964 arguing that smoking caused lung cancer and a host of other medical problems.

What states replaced Virginia as the leaders in tobacco production in the nation in the late 1800s

Over the next four decades, as the number of American smokers declined steadily and restrictions on public smoking increased, the large manufacturers began cutting costs and laying off large numbers of workers and relocating their factories to less expensive areas. American Tobacco left Durham in 1987, and R.J. Reynolds moved its corporate headquarters away from Winston-Salem in 1989. Both companies made steep cuts at production facilities throughout the 1990s. In 2000, the last cigarette manufacturer, Liggett and Myers, left Durham. The most profitable market for cigarettes in the past decade has been in Asia, and American companies have invested heavily in overseas factories to lower their costs.

As demand for domestically produced tobacco flagged, the federal quotas were also diminished, leading many farmers to cease growing tobacco. The quota system ended in 2005, as part of a $10 billion package to end federal price supports for tobacco growers. The Tobacco Transition Payment Program (TTPP) will provide farmers a series of annual payments, starting in 2005 and continuing until 2014. This program also ends all restrictions on tobacco farmers, but analysts predict that the majority of growers will cease growing tobacco.

In 1611 Rolfe, known as “an ardent smoker,” decided to experiment with cultivating tobacco in Jamestown. The plant had first been brought to England in 1565, perhaps from Florida by Sir John Hawkins, and by the 1610s there was a ready market in Britain for tobacco—especially Spanish tobacco from the West Indies. Rolfe obtained from a shipmaster some seeds from Trinidad and Caracas, Venezuela, and by July 1612 was growing Spanish tobacco, or Nicotiana tabacum—presumably at Jamestown, although the exact site of Rolfe’s crop is unknown. The Virginia Indians also grew and smoked tobacco, so Rolfe could have bought seeds from them, but the native Nicotiana rustica, described by William Strachey as being “poore and weake, and of a byting tast,” did not appeal to English smokers. Moreover, relations between the Indians and the English were unstable at best.

Captain Robert Adams of the Elizabeth delivered samples of Rolfe’s tobacco to England on July 20, 1613. Although Rolfe’s early tobacco was considered by the English to be “excellent in quality,” it still was not comparable to the Spanish product. Nevertheless, Rolfe believed that “no doubt but after a little more tryall and expense in the curing thereof, it will compare with the best in the West Indies.” He was proved correct in 1617, when 20,000 pounds of Virginia tobacco were shipped to England, and in 1618, when that amount doubled.

Rolfe’s successful tobacco experiments inspired others to begin planting available land in Jamestown and in the settlements along the James River. General planting began first at West and Shirley Hundreds and moved east to Point Comfort along a 140-mile stretch of the river. In 1622, despite the Indian uprising that killed about 350 colonists and destroyed several plantations, the settlers’ crop yielded 60,000 pounds. Later in the 1620s, the English took over cleared Indian land and spread tobacco cultivation even farther by using the headright system, in which planters paid to transport people across the Atlantic in exchange for fifty acres of land. The Accomac peninsula was put under cultivation by 1629, when a total of 2,000 acres of tobacco was being grown there.

Around the same time, the wasteful practice of growing three or four crops of tobacco on the same field began to deplete the soil in and around Jamestown. The General Assembly passed a law in 1632 to reduce the number of tobacco plants that each settler could grow to 1,500, and thus the settlers began to seek virgin ground where they could grow even more tobacco on each field. By 1635, tobacco planting had moved away from Jamestown as settlers migrated to lands on the south side of the York River, and by 1648 the planters had received permission from Governor Sir William Berkeley to move north of the York River into the area that had become known as Northumberland.

Settlers continued to move westward, away from exhausted Tidewater lands—reaching the Rappahannock and Potomac rivers by 1650, moving into Lancaster County, and then, by 1653, into what is now King William County. In 1689 the York River region produced the greatest amount of tobacco, followed by the Rappahannock River area, the Upper James region, and the Accomac peninsula. According to the historian Melvin Herndon, tobacco planting moved north of the fall line into the Piedmont region by 1720, and a decade later, it had been established in Spotsylvania and Goochland counties as well.

Between 1750 and 1755 tobacco cultivation seems to have been centered in the Upper James River region, the York River region, and the Rappahannock River region, with each area exporting about 83,000 hogsheads (barrels filled with dried, pressed tobacco leaf) during this period, while the Lower James River shipped only about 10,000 hogsheads. In 1759, Elias and William Edmonds settled near what is now Warrenton in Fauquier County and began growing a popular brand of the crop that came to be known as Edmonium tobacco. Within ten years the county of Albemarle, including what are now Amherst and Nelson counties, as well as Cumberland, Culpeper, and Augusta counties, was producing great quantities of the Edmonium brand.

Relatively cheap labor, a growing population of middling planters, the increasing worldwide demand for tobacco, and a system of regulation designed to maintain the quality of the product all contributed to the creation of a tobacco industry in Virginia, especially in the Piedmont area.

When Virginians first began exporting tobacco, they relied on building personal relationships with English merchants to whom they sold their wares. This allowed planters to receive payment immediately instead of waiting for the tobacco to be sold in Europe. But as tobacco prices fell in the 1680s and 1690s and the market became less stable, it was more economical for planters to ship at their own risk to England, where a commission agent would, for a fee of 2.5 percent, store the tobacco, pay all duties and fees, sell it, and use the profits as his client directed. By 1730 approximately 40 percent of Chesapeake tobacco was being shipped by the consignment system.

Merchants sent agents, or factors, to Virginia to liaise with the planters from whom they purchased tobacco. Factors operated from the small port towns on the Chesapeake Bay and the major rivers and opened stores, where they sold manufactured goods from Great Britain on credit. They also sent agents to buy tobacco directly from middling to small planters who could not afford the costs of consignment. The store system was dominated by enterprising young Scotsmen who had access to cheaper, faster shipping routes and whose operating costs were lower than those of their English counterparts. As a result, Scotland took over a large portion of the tobacco trade from London. In 1720, Scotland, Bristol, and Liverpool transported about 40 percent of the Chesapeake’s tobacco.

What states replaced Virginia as the leaders in tobacco production in the nation in the late 1800s
Because goods were bought with promissory notes that represented a certain amount of tobacco, quality control was vital to the industry’s success. This issue had concerned Virginia’s politicians since 1619, when the first inspection law was passed. The law ordered all low-quality tobacco brought to the Jamestown inspection site to be burned. The General Assembly amended the law in 1623 to allow for selected men in each settlement to condemn such tobacco. A 1630 law disallowed accepting inferior tobacco in payment of debts; anyone who did so lost his right to plant tobacco and could only recover it by petitioning the General Assembly. In 1633 five sites for the inspection of tobacco were named: Cheskiack, Denbigh, James City, Shirley Hundred Island, and Southampton River in Elizabeth City. By the end of that year two more sites had been chosen at Warrosquyoake and between Weyanoke and the falls of the James, but no warehouses were built there. An act of 1639 added 213 inspectors to be appointed, 3 in each district.

In 1641, all of the various acts for tobacco inspection were repealed. Only the section of the 1630 act that had required the settlement commanders to choose two or three tobacco inspectors remained on the books. Tobacco cultivation spread west and north into frontier areas, where the planters paid less attention to the quality of the leaf. They used mostly outpost merchants to sell their tobacco to Scottish merchants, who then resold the tobacco in northern Europe, where such tobacco was palatable.

In 1680, to accelerate growth, the General Assembly passed the first act to create port towns and warehouses, where imported goods and those intended for export would be stored. Warehouses already existed at some of the proposed sites, which spread across twenty counties: Accomac at Calvert’s Neck, Charles City at Flowerdew Hundred, Elizabeth City at Hampton, Essex at Hobb’s Hole, Gloucester at Tindall’s Point, Henrico at Varina, James City at James City, Isle of Wight at Pates Field on the Pagan River, Lancaster on the Corotoman River, Middlesex on Urbanna Creek, Nansemond at Dues Point, New Kent at the Brick House, Norfolk on the Elizabeth River at the mouth of the Eastern River, Northampton on Kings Creek, Northumberland at Chickacony, Rappahannock at Hobb’s Hole, Stafford at Pease Point at the mouth of Deep Creek, Surry at Smith’s Fort, Warwick at the mouth of Deep Creek, Westmoreland at Nomini, and York at Ship Honors Store.

In 1713, the assembly passed an act that required owners of warehouses within a mile of public landings to maintain those warehouses. In areas where there were no such warehouses, the county courts were authorized to have them built. For owners of sites designated for new warehouses who refused to erect the buildings, the county could appraise the land and then build the warehouse with public moneys, with the proviso that when the warehouse ceased to be used, the land would revert to the original owner. Lieutenant Governor Alexander Spotswood and the assembly hoped that by standardizing tobacco inspection and rooting out all inferior grades, the price of tobacco would rise. (Spotswood also hoped that appointing politicians as inspectors would increase his power in Virginia.) In fact, prices rose for a time after passage of the act, although the 1713 legislation may not have been responsible. A further act of 1720 stipulated that all warehouses not convenient to the public landings should be discontinued. Thereafter, warehouses were built where necessary and others were abandoned. Inspection warehouses, however, were not authorized above the fall line until after the Revolution.

The General Assembly passed the next significant inspection act in 1730 at the instigation of Governor Sir William Gooch. Incorporating the 1713 act, Gooch’s 1730 act recognized that Virginia tobacco of inferior quality was still reaching England. Because of resistance from planters large and small, it was debated for nearly a decade before it passed. The law mandated a system of two inspectors at each warehouse to make sure that only the higher-quality leaves were packed into hogsheads (the size of which was regulated by the 1730 law). If a dispute arose between those inspectors, a third could be summoned to settle the matter. This ended the practice of shipping bulk tobacco. Heavy penalties kept the inspectors from allowing the shipment of defective tobacco, entering the tobacco business themselves, or accepting rewards. Under the new law, burgesses and sheriffs were not eligible to serve as inspectors—limiting the governor’s ability to use inspectorships as patronage positions. Tobacco used to pay public or private debts had to be inspected under the same rule. The inspectors opened the hogsheads and checked two samples for any defective tobacco, which was to be burned in the warehouse kiln. If the owner refused to have his tobacco inspected, the entire hogshead was to be burned. Tobacco notes were issued to the owners of hogsheads that successfully passed the inspection—these notes were used as legal currency until the French and Indian War (1754–1763), when Virginia began printing money.

The law was unpopular, especially with small-volume planters, who had to pay to move all of their hogsheads to warehouses. In an election called in 1735, the year after the House of Burgesses renewed the act, 45 percent of the incumbent burgesses—many of whom supported the law—were defeated. Nevertheless, the 1730 inspection law lasted until October 1775, when it expired; it was reinstated a year later.

As a result of the tobacco trade and the warehouse inspection system, towns grew up at Norfolk, Urbanna, and Yorktown by the early years of the eighteenth century. By midcentury, Alexandria, Fredericksburg, Petersburg, and Richmond had also grown into important port towns. Only Norfolk, however, contained more than a few hundred citizens, and in 1736 it received a self-governing borough charter with its own common council, mayor, and aldermen. By the mid-1770s Norfolk, with a population of about 6,000, had become Virginia’s busiest port and largest city.

Two major types of tobacco constituted the bulk of the crop grown in Virginia from about 1650 to the 1730s: sweet-scented and Orinoco. The milder, sweet-scented tobacco was unique to Virginia and traces back to about 1650, when Edward Digges planted seeds of the Orinoco variety of tobacco on Digges Neck, a tract of land he had acquired on the York River. There the soil was sandy and poor, but the leaf was what the Old World had been waiting for: light-colored, aromatic, and mild. ED or E. Dees tobacco, as it was known (for Digges’s initials on the hogsheads), demonstrated that the differences in soil quality were as important to the product as the differences in tobacco varieties. Soon every Virginian was trying to produce this sweet-scented tobacco.

Sweet-scented tobacco was considered by the English to be the best in the world, but the stronger Orinoco found a market in continental Europe. Ultimately, Orinoco became more popular even with English smokers—in 1735, a London merchant wrote to John Carter that tobacconists there had found “among the common Tobacco … some as good as the most celebrated crops.” Thus the tobacconists were using better grades of Orinoco instead of sweet-scented and their customers were still buying the product. By the end of the eighteenth century, Orinoco tobacco dominated the market.

No matter the variety or where it was planted, tobacco was a notoriously labor-intensive crop. Start-up costs were high as well. To avoid the time-consuming process of cutting trees and clearing land, planters used the Indian method of cultivation: they girded trees to kill them, burned the underbrush, and then planted tobacco and other crops among the stumps and under dead trees.

The steps by which tobacco is cultivated from seed to market have changed little, because most of the work does not lend itself to mechanization. Seeds were planted in beds, usually a few weeks after Christmas, and tended through the early spring, at which time the seedlings were transplanted to “hills” in the field (each hill was home to a single tobacco plant). Weeding the hills, topping off the plants to cause the lower leaves to spread, “suckering” (removing shoots sprouting at the junction of the leaves and the stalks), and picking off tobacco worms and other pests were and remain hot, sticky tasks requiring manual labor. When the time was right, the leaves were harvested (usually each leaf is cut off by hand), attached to stakes, hung in the tobacco barn, and cured by one of several processes, each of which require close attention. Finally, the planter and his workers “prized” the cured tobacco, sorting it by hand, pressing it into bundles, and packing it into barrels or shipping crates to be exported to England.

Available labor, rather than the quantity of available land, generally determined how much tobacco could be planted. During the colonial period, an adult male worker could tend from 6,000 to 10,000 hills per year, while a child between the ages of twelve and sixteen could tend about 3,000 (the number of hills per acre depended on the richness of the soil, but usually ranged from 4,000 to 5,000). As planters moved north and west they acquired far more land than they could plant with tobacco, and faced the situation of a limited number of laborers to tend the crop.

As the cultivation of the so-called sot-weed spread, the demand for workers increased as well. In Virginia, this labor demand was satisfied at first by indentured servants, who worked for a fixed number of years to pay their passage and then became free. Indentured servants were plentiful during the middle decades of the seventeenth century, when crop failures in England and Wales prompted many to leave for the New World. But as economic and political conditions in the mother country improved, this source of workers began to dry up and was replaced with slave labor. By 1700, African slaves, bound for life, outnumbered white indentured servants. That same year, the amount of tobacco being shipped from Virginia to England reached 22 million pounds.

Although the market price of tobacco fluctuated, it remained sufficiently high relative to the cost of the labor required for cultivation to justify the acquisition of indentured servants or the purchase of slaves. It has been estimated, based on incomplete records, that between 80,000 and 100,000 Africans arrived in Virginia between 1698 and 1774, with the greatest numbers arriving in the 1730s and 1740s. While the successful planters bought slaves, poorer planters had to rely on themselves and their families for labor.

As more Virginians turned to tobacco planting as their main source of income, overproduction drove down the crop’s value. Governor Sir William Berkeley, during his second term in office (1660–1677), attempted to diversify Virginia’s economy. (Earlier efforts to introduce and popularize the cultivation of other potential exports, such as silk, had failed.) Without the Crown’s full support, however, and the support of the House of Burgesses, Berkeley’s efforts failed and tobacco prices continued to fall. At the same time, the First and Second Anglo-Dutch Wars also interfered with the tobacco trade (the Crown had placed restrictions on trading with the Dutch), and prices sank even lower. In 1682, a group of frustrated planters in Gloucester, Middlesex, and New Kent counties cut down tobacco seedlings at several hundred plantations in an attempt to raise prices. The plant-cutting riots were put down, and afterward prices rose briefly, but in 1688 a bumper crop of about 18 million pounds of tobacco was produced in Virginia—the highest yield ever—causing prices to fall to a penny a pound.

The end of King William’s War (1688–1697), which had temporarily disrupted British shipping, resulted in an increase in tobacco prices to twenty shillings per hundredweight. Prices remained stable until the outbreak of Queen Anne’s War (1702–1713), which, in addition to another huge tobacco crop, caused prices to drop so much that several thousand hogsheads shipped on consignment in 1704 returned no profits at all. In 1705, prices fell to one-quarter of a penny per pound. These factors, however, failed to convince planters to cut production, and in 1709 an all-time high of 29 million pounds of tobacco was produced. The plant continued to fetch a low price until the inspection act was passed in 1730. A year later the price of tobacco increased to twelve shillings and six pence per hundredweight, even though production rose to 34 million pounds.

Prices remained stable and even increased steadily during the 1740s and 1750s, but by early in the 1760s fluctuations in the British economy had caused the large planters to have trouble meeting their obligations. (The small planters continued to do fairly well.) As the decade went on, the situation changed so that most Virginians, including members of the gentry, were in dire financial straits. Because colonists traded primarily on credit, most Americans were in debt to British merchants. When English banks collapsed in 1772, those merchants pressured Virginia planters to settle their accounts. The historian T. H. Breen contends that this credit crisis of 1772 probably did as much to bring about the American Revolution as the regulation acts of Parliament.

After war broke out in 1775, the General Assembly voted to cease sending tobacco to Britain. Many planters switched to growing food crops, especially wheat, to support troops. In the first year of the war, tobacco production dropped from 55 million pounds to 14.5 million. According to the historian Melvin Herndon, the total crop output for the entire period of the war, 1776–1782, was no larger than the total yield of one year of pre-Revolutionary production.