What is Alive by One Direction about

English-Irish boy band

Not to be confused with One-way.

For the Dan + Shay song, see Good Things (Dan + Shay album).

One Direction

One Direction performing in Glasgow on their On the Road Again Tour, October 2015. From left to right: Louis Tomlinson, Niall Horan, Liam Payne and Harry Styles

• Pop
• pop rock

• Syco
• Columbia

• Harry Styles
• Niall Horan
• Liam Payne
• Louis Tomlinson

• Zayn Malik

One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London, England in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the group in March 2015. The group signed with Simon Cowell's record label Syco Records after forming and finishing third in the seventh series of the British televised singing competition The X Factor in 2010.

Propelled to global success by social media,[1][2][3] One Direction's five albums, Up All Night (2011), Take Me Home (2012), Midnight Memories (2013), Four (2014), and Made in the A.M. (2015), topped charts in several countries, and generated hit singles including "What Makes You Beautiful" (their first number one on the UK Singles Chart, and the highest debut for a British act on the US Billboard Hot 100 since 1998), "Live While We're Young", "Best Song Ever", "Story of My Life" and "Drag Me Down". After the release of Four, One Direction became the first band in the US Billboard 200 history to have their first four albums debut at number one.[4] Their third album, Midnight Memories, was the best-selling album worldwide of 2013.[5]

Considered teen idols, One Direction were often subject to fan hysteria.[6][7] They embarked on four world tours, two of which were all-stadium. The band's Where We Are Tour, in support of Midnight Memories, was the highest-grossing concert tour in 2014, the highest-grossing tour by a vocal group in history, and the 15th highest-grossing concert tour of all time, grossing $290.2 million (unadjusted for inflation).[8] The band went on indefinite hiatus in January 2016, allowing all members to pursue other projects.[9][10]

As of 2020, the band have sold a total of 70 million records worldwide,[11] making them one of the best-selling boy bands of all time.[12] The band have won nearly 200 awards, including seven Brit Awards, four MTV Video Music Awards, six Billboard Music Awards, seven American Music Awards (including Artist of the Year in 2014 and 2015), and 28 Teen Choice Awards. In 2013, they earned an estimated $75 million, becoming the second highest earning celebrity under 30 according to Forbes.[13] As the world's best-selling artist of 2013, the group was named the Global Recording Artist of the Year by the International Federation of the Phonographic Industry.[14] In 2014, Billboard named the band "Artist of the Year".[15][16] Forbes ranked them as the fourth highest-earning celebrities in the world in 2015,[17] and subsequently in second in 2016.[18]

History

2010–2011: The X Factor

In 2010, Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson auditioned as solo candidates for the seventh series of the British televised singing competition The X Factor.[19] They all failed to progress in the "Boys" category at the bootcamp stage of the competition, but were instead put together to form a five-piece boy band,[20] thus qualifying for the "Groups" category. Nicole Scherzinger, a guest judge,[19][21][22] and Simon Cowell have both claimed to have come up with the idea of forming the band. In 2013, Cowell said that it "took him 10 minutes to put them together as a group".[23] However, a never-before-seen video that was released in 2022 revealed that Scherzinger played the most significant role in forming the band.[24] In the video, it is shown that Horan was the first contestant to be chosen to be in the band, with Styles, Tomlinson, Payne, and then finally Malik being added to complete the group.[25] The band got together for two weeks to get to know each other and to practise.[26][27] Styles came up with the name One Direction.[26] For their qualifying song at "judges' houses", and their first song as a group, One Direction sang an acoustic version of "Torn".[28] Cowell later commented that their performance convinced him that they "were confident, fun, like a gang of friends, and kind of fearless as well."[29] Within the first four weeks of the live shows, they were his final act in the competition. The group quickly gained popularity in the UK.[29]

One Direction achieved third place in the competition and immediately after the final, their song "Forever Young", which would have been released if they had won The X Factor, was leaked onto the internet.[30] Shortly afterwards it was confirmed that One Direction had been signed by Cowell to a reported £2 million Syco Records record contract.[31] Recording for their debut album began in January 2011, as they flew to Los Angeles to work with RedOne, a record producer.[32] A book licensed by One Direction, One Direction: Forever Young (Our Official X Factor Story), was published by HarperCollins in February 2011,[33] subsequently topping The Sunday Times Best Seller list.[34] The same month, the boy band and other contestants from the series participated in the X Factor Live Tour. During the tour, the group performed for 500,000 people throughout the UK.[35] After the tour concluded in April 2011, the group continued working on their debut album.[32] Recording took place in Stockholm, London and Los Angeles, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac, and Rami Yacoub, among others.[36][37]

2011–2012: Up All Night

Released in September 2011 in the UK and Ireland, One Direction's debut single, "What Makes You Beautiful", was a commercial and international success. It reached number one on the UK Singles Chart after becoming the most pre-ordered Sony Music Entertainment single in history.[38][39] Subsequent singles, "Gotta Be You" and "One Thing", peaked in the UK Singles Chart top ten.[40][41] In November 2011, they signed a record deal with Columbia Records in North America.[42] Steve Barnett, the co-chairman of Columbia Records, said it was not a difficult decision to sign One Direction; "I just thought there was a void, and maybe they could seize and hold it."[43] That same month, they released Up All Night, their debut studio album, in the UK and Ireland. Critically commended for its appeal to the teenage audience,[44][45][46] it became the UK's fastest-selling debut album of 2011.[47] In December 2011, they embarked on their first headlining UK concert tour, the Up All Night Tour.[48]

Upon One Direction's arrival in the US in February 2012, the group embarked on a radio promotion spree, as well as their first North American concert tour as an opening act for Big Time Rush, opening 16 shows after they had completed the first leg of the Up All Night Tour.[49][50] That month, they announced that an Oceania leg had been added to the tour.[51] They made their first US television appearance on The Today Show, at the Rockefeller Center; an estimated 15,000 fans descended on the plaza.[52] "What Makes You Beautiful" was officially released in the United States that same month,[53] where it debuted on the Billboard Hot 100 at number 28, becoming the highest debut for a British act since 1998.[54] On the US Billboard Hot 100, it reached as high as number four. As of June 2016, it has sold 4.8 million copies in the US[55] and over 7 million copes worldwide.[56] Up All Night was released internationally in March, and One Direction became the first UK group to have their debut album reach number one in the US,[57] and were inducted into the Guinness World Records as a result.[58] After the album's international release, it topped the charts in sixteen countries.[59] Up All Night also became the first album by a boy band to sell 500,000 digital copies in the US and, by August 2012, had sold over 3 million copies worldwide.[60][61] It was the third global best-selling album of the year, selling 4.5 million copies.[62] Following the success of the album, a North American leg of the tour was announced later that month.[63]

The Up All Night Tour, comprising 62 shows, was met with positivity both critically and commercially, with critics praising their singing abilities and stage presence, and with tickets selling out in minutes.[64][65][66][67][68][69][70] A recording of a concert from the tour, Up All Night: The Live Tour, was released in May 2012.[71] In addition to the DVD topping the charts in twenty-five countries, its global sales had exceeded 1 million copies by August 2012.[61][72] One Direction's first book to be licensed in America, Dare to Dream: Life as One Direction, published in the US in May 2012, topped The New York Times Best Seller list.[73] In June 2012, Nick Gatfield, the chairman and chief executive officer of Sony Music Entertainment UK, stated how he expects One Direction to represent a $100 million business empire over 2013.[74] Gatfield stated, "What you might not know about One Direction is that they already represent a $50 million business and that's a figure we expect to double next year".[74] In August 2012, the group's record sales exceeded 8 million singles, 3 million albums, and 1 million DVDs, and they performed "What Makes You Beautiful" at the 2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics.[61][75] One Direction were the biggest winners of the 2012 MTV Video Music Awards winning their three nominations on 6 September 2012, including Best New Artist.[76]

In April 2012, an American band that went by the same name filed a trademark infringement lawsuit.[77] According to the lawsuit, the US band had been using the name since 2009, recorded two albums and filed an application to register the trademark name in the US in February 2011.[77] The US band said they were entitled to three times the profits made by the UK band, as well as compensatory damages in excess of US$1 million.[77] The lawsuit claimed that Syco and Sony Music "chose to ignore the plaintiff's rights and wilfully infringed them" after they realised in early 2011 that the two bands shared the same name.[77] Syco Records subsequently counter-sued, suggesting the US group was trying to make money from One Direction's success and that the boy band was the first to use the name in US interstate commerce.[78] The BBC reported in September 2012 that the UK group won the legal dispute over the right to keep using their band name; the US band changed its name to Uncharted Shores.[78] The change of name was announced in a joint statement that also noted both groups were happy with the outcome.[78]

2012–2013: Take Me Home

In September 2012, "Live While We're Young", the lead single from the group's second album, was released, and was a global success. It reached the top ten in almost every country it charted in and recorded the highest one-week opening sales figure for a song by a non-US artist in the US.[79] A second single, "Little Things", resulted in the band's second number one single in the UK.[80] In November 2012, One Direction's second studio album, Take Me Home, was released.[81] Take Me Home sold 540,000 copies in its first week in the US, debuted atop the Billboard 200, and topped the charts in more than thirty-four other countries.[82][83] Additionally, Up All Night and Take Me Home were the number three and number four best-selling albums of 2012 globally, each album selling over 4.4 million units worldwide.[84] Upon reaching number one on the Billboard 200, the group became the first boy band in US chart history to record two number-one albums in the same calendar year alongside becoming the first group since 2008 to record two number-one albums in the same year.[85] One Direction became the first group ever to have their first two albums reach atop the Billboard 200.[86] The album and "Little Things" both debuted at number one in the UK simultaneously, making One Direction the youngest act in British chart history to achieve that.[87]

Take Me Home was written in groups and has an average of just under five songwriters per track. Savan Kotecha, Rami Yacoub, and Carl Falk, who composed One Direction's hits "What Makes You Beautiful" and "One Thing", spent six months in Stockholm developing songs for the album, and were able to shape melodies around their tones.[88] One Direction began recording the album in May 2012, in Stockholm at Kinglet Studios.[89][90][91] The album cover artwork features the group surrounding a traditional British K2 red telephone box, a familiar sight on the streets of the UK.[92] Take Me Home garnered generally favorable reviews from music critics. There was praise for its quality of production although it was criticised for its generic, rushed nature.[93][94][95][96][97][98]

One Direction performed "Little Things" at the 2012 Royal Variety Performance in the presence of Queen Elizabeth II, and headlined a sold-out show at New York City's Madison Square Garden on 3 December 2012.[99][100] In February 2013, One Direction released a cover version of "One Way or Another" and "Teenage Kicks", "One Way or Another (Teenage Kicks)", as the 2013 Comic Relief single.[101] The charity single reached number one in the UK and Ireland alongside various other countries while peaking at 13 in the US. As part of their involvement with the UK charity, One Direction travelled to Ghana to volunteer at a children's hospital, visit a school and make donations.

Following the release of Take Me Home, One Direction embarked on their second concert tour and first all-arena tour in February 2013, the Take Me Home Tour.[102] The concert tour consisted of 123 shows in Europe, North America, Asia, and Oceania. Ticket sales reached 300,000 within a day of release in the UK and Ireland, which included a six-date sell-out at the O2 Arena in London.[103] In the Australian and New Zealand markets, tickets grossed US$15.7 million, with all 190,000 tickets being sold for the eighteen shows to be held.[104] The tour received critical acclaim from music critics who praised the band's live vocals and their performance abilities and was a commercial success, selling 1,635,000 tickets from 134 shows.[105] In total, the tour grossed $114 million. The Official Charts Company revealed that One Direction had sold 2,425,000 records in the UK by February 2013.[106]

2013–2014: Midnight Memories and This Is Us

"Best Song Ever", the lead single of the group's then-upcoming third studio album Midnight Memories, was released on 22 July 2013. The song[107][108] is their highest charting single in the US to date, reaching number two.[109] It broke the 24-Hour Vevo Record with 10.9 million views on YouTube (this was the second time the band held the record with "Live While We're Young" attaining 8.2 million views on 20 September 2012).[110][111] One Direction: This Is Us, a 3D documentary and concert film about the group directed by Morgan Spurlock and produced by Spurlock, Ben Winston, Adam Milano and Simon Cowell, was released by TriStar Pictures on 30 August 2013.[112] The film was a box office success, topping the UK and US box offices and grossing over $60 million worldwide, and became the fourth highest-grossing concert movie.[113]

On 16 May 2013, the band announced their first all-stadium tour, the Where We Are Tour. Tickets for the tour sold out in minutes and more shows were added due to "overwhelming demand".[114] On 23 November 2013, in support of Midnight Memories, the band participated in "1D Day",[115][116] a day dedicated to One Direction fans. The day constituted of a landmark 7.5-hour socially interactive YouTube live-stream featuring live band performances, celebrity guests including, Simon Cowell, Cindy Crawford, Piers Morgan, and Jerry Springer. On 28 October 2013, the second single from Midnight Memories, "Story of My Life", was released, charting at number six in the US and at number two in the UK, while charting at number one in countries such as Mexico, Spain, Bulgaria, Denmark, and Ireland.[117][118]

Midnight Memories was released globally on 25 November 2013. It debuted at number one in the UK and in the US, making them the first group to debut at number one on the Billboard 200 with its first three albums, and the second to reach the top after The Monkees in 1967.[119] The album has since been recognized as a turning point in the musical style of the band, with sites quoting it as having a "significant shift in sound" in addition to the solos in songs being more evenly spread out in contrast to their previous two albums. 15 of the album's 18 songs were written by members in the band (Tomlinson being the leader with 12 writing credits) compared to only four songs being written by the group on Take Me Home and three on Up All Night.[120] The album was described by the band as edgier and as having a "slightly rockier tone" than their previous efforts.[121] Despite being released at the year's end, it was the best-selling album worldwide in 2013 with 4 million copies sold globally.[122] To promote the album, the band performed on both the American and British versions of The X Factor.[123]

In December 2013, One Direction broke yet another UK sales record with the DVD and Blu-ray release of This Is Us. Nearly 270,000 copies of the film were sold in the UK within three days of its release, beating the record previously set by Michael Jackson's This Is It in 2010 by 10,000 copies.[124] The group was named among the Top Global artists of 2013 by the IFPI because of strong digital downloads, physical albums, on-demand streams, and music videos.[125] In 2013, they became the first boy band in history to gross $1 billion dollars.[126]

The band embarked on the Where We Are Tour on 25 April 2014, and it was concluded on 5 October 2014. Playing 69 shows with an average of 49,848 fans per show, the tour grossed over $290 million, becoming the highest-grossing concert tour in 2014 (grossing $87 million more than the second highest-grossing tour, Justin Timberlake's The 20/20 Experience World Tour), the 15th highest-grossing concert tour of all time, and the highest-grossing tour of all time by a vocal group.[127][128] The tour was attended by 3.4 million fans.[129] In August of that same year, the group released their third book, One Direction: Where We Are: Our Band, Our Story: 100% Official.

2014–2015: Four

On 21 July 2014, One Direction announced One Direction: Where We Are - The Concert Film, a film which documents the concerts of 28 and 29 June 2014 that took place in San Siro Stadium during their Where We Are Tour. After the announcement, the band announced the film would also have a limited 10–11 October 2014 international cinema release before its home media release in November 2014.[130] The group also released an autobiography book titled Who We Are on 25 September 2014.[131]

On 8 September 2014, One Direction announced their fourth studio album to be titled Four, set to be released on 17 November 2014.[132][133][134] As part of the announcement, one of the songs from the album, "Fireproof" was released for free download for 24 hours on their official website.[132][133][134] "Steal My Girl", the album's lead single, was released on 29 September 2014,[135] receiving critical acclaim for its classic rock sound.[136] The second single from the album, "Night Changes", was released on 14 November, three days before the album's release. It also achieve platinum status, selling over one million units in the United States.[137] Four was released on 17 November 2014, topping the Billboard 200 and the UK Album Chart.[138][139] In total, in debuted at number one in 18 countries, selling 3.2 million copies.[140] It became the top charted album on iTunes in 67 countries.[141] One Direction became the only group in the 58-year history of the Billboard 200 albums chart to have their first four albums debut at number one.[142] In February 2015, the group embarked on their fourth world tour and second all-stadium tour, the On the Road Again Tour,[143] grossing $208 million, making it the second highest-grossing tour of 2015.[144]

2015–2017: Malik's departure, Made in the A.M. and hiatus

On 25 March 2015, the band released a statement announcing Malik's departure. In the official statement, Malik stated "I’d like to apologise to the fans if I’ve let anyone down, but I have to do what feels right in my heart" and that "I am leaving because I want to be a normal 22-year-old who is able to relax and have some private time out of the spotlight. I know I have four friends for life in Louis, Liam, Harry and Niall. I know they will continue to be the best band in the world."[145][146][147] Malik denied rumours of any rift between the members and stated "my band has been really supportive".[148] In later interviews, Malik stated that he left the group due to being unhappy with the group's musical direction and his inability to "put any input in".[149] The group made their first official public appearance as a four-piece on The Late Late Show with James Corden on 14 May, where they confirmed that they would continue working without a new fifth member.[150] The On the Road Again tour concluded on 31 October 2015 after playing eighty shows in stadiums across Australia, Asia, Africa, Europe, and North America. Grossing $208 million, over 2.3 million tickets were sold.[151]

On 31 July 2015, the group released "Drag Me Down" without promotional material or announcement. Despite this, it still topped the charts in multiple countries, including France and Australia, making the song their first single to reach number one in those respective countries. It also reached number one in multiple other countries, including Ireland and the UK, while charting third in the United States. The single was the first single from their fifth studio album, Made in the A.M., and the first material released by the group after Malik's departure.[152] On 22 September, Made in the A.M. was officially announced along with promotional single "Infinity" being released.[153] The group began to reveal the track listing on their Snapchat stories to which it was later confirmed on iTunes.[154] In October, another single, "Perfect", was released. It reached the Billboard top ten, making it the group's second consecutive (after "Drag Me Down") and fifth overall top ten hit, breaking The Beatles' record for the most top ten Hot 100 debuts among bands.[155]

In August 2015, it was revealed that the group would be going on hiatus in 2016 to work on individual projects but that "they will remain together and plan to work together in the future".[156][157] Styles stated in a 2017 interview that he was the first member of the group to bring up the idea of the hiatus in late 2014, saying he "didn't want to exhaust our fanbase" and that all members later eventually agreed.[158] Tomlinson later stated in a 2020 interview that he was "fuming" and not ready when the idea was brought up and that "even though I don’t fully understand everyone’s individual reasons, I respect them".[159]

Made in the A.M. was released on 13 November 2015,[160] topping the charts in the UK among other countries while reaching number two in the U.S. It was the sixth-best selling album of 2015. At the 2015 American Music Awards on 22 November, One Direction won the award for Artist of the Year for the second year in succession.[161] On 13 December, One Direction performed on The X Factor final. Their last televised performance as a group, before their hiatus, was on Dick Clark's New Year's Rockin' Eve on 31 December 2015.[162]

On 13 January 2016, Us Weekly published a report claiming that the group's hiatus would become a permanent split, with unnamed sources citing that each of the four remaining group members did not renew their contracts following the completion of the On The Road Again Tour in October 2015.[163] Representatives for the group denied the report in a statement to Billboard, stating, "nothing has changed regarding hiatus plans for the group, and all will be revealed in due time from the band members' own mouths."[164][165] By May 2017, all members of the group had released solo singles.[166] Since then, all band members have pursued other projects and released at least one solo album.[9][10]

At the 2017 Brit Awards, One Direction won the Video of the Year award for their song "History". Payne, the only member in attendance, accepted the award on the behalf of the band.[167] In February 2018, it was reported that the group had folded its touring company after applying for removal within the Companies House registry in October 2017.[168][169]

Artistry

"What Makes You Beautiful"

One Direction's debut single, "What Makes You Beautiful", features a prominent guitar-based chorus and riff.[170] It also contains cowbell instrumentation,[171] and the middle eight consists of an "oh na na na" hook.[172] It is among the best-selling singles of all time, selling over 5 million copies.[173]

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One Direction's debut studio album, Up All Night (2011), is predominantly a pop music record, containing elements of teen pop, dance-pop, pop rock, with electropop and rock influences.[174][175][176][177] Digital Spy's Robert Copsey described the album as a "collection of PG pop rock with killer choruses",[178] while The New York Times considered it "full of easy rock-inflected pop, blithe and sometimes clever".[179] Jason Lipshutz of Billboard acknowledged that the album demonstrates an originality in sound that was "necessary for the revitalization of the boy band movement".[177] The songs "One Thing" and "What Makes You Beautiful" were particularly noted for the genres of power pop and pop rock, for their "powerhouse" guitar riffs and "forceful" choruses.[170][171][174][180]

Their second studio album, Take Me Home (2012), is characterised by rock-inherited pop, prominent electric guitar riffs, bright synthesisers, a homogeneous sound and message, and the pitch-correcting software Auto-Tune.[96][97][98][181][182] Alexis Petridis of The Guardian interpreted its signature sound as a "peppy, synth-bolstered take on early-80s new-wave pop, heavy on clipped rhythms and chugging guitars", which, he said, is at least an improvement on the substitute contemporary R&B "that was once the grim lot of the boyband".[97] Jon Caramanica, writing in The New York Times, considered the album "far more mechanical" than their debut album, although noted that it is sonically and lyrically similar.[96] The album's lyricism speaks of falling in love, unrequited love, the insistence that flaws are what make a person unique, commitment, jealousy and longing for past significant others.[96][97][98][183]

Erica Futterman for Rolling Stone favoured their live acoustic performances as both showing, "Horan's ability to play guitar, as well as One Direction's admirable live vocals. There was no need to worry about a backing track or a bum note, a pleasant realization at a pop show."[184] Herald Sun's Cameron Adams opined that One Direction have "strong pop voices".[185] Melody Lau of the National Post wrote, "It's easy to get lost in inherent appeal of their perfectly coiffed dos and almost-too-put-together preppy style but somewhere in the midst of all the love-struck squeals of teenage girls are guys who can actually sing and, to a certain extent, entertain."[186] Jane Stevenson of the portal site Canoe concurred: "What I didn't really prepare myself for was that they all can actually sing in concert."[187] Chris Richards, writing in The Washington Post, dissented from the approval: "As the five traded couplets, it was tough to imagine a future Justin Timberlake, Ricky Martin or Bobby Brown emerging from the pack. No one voice stood out."[188] Mike Wass of Idolator felt One Direction's "surprisingly accomplished effort" of Kings of Leon's "Use Somebody" proved that One Direction are "more than capable" of evolving their sound.[189]

Their third album Midnight Memories (2013) is a pop rock record, a slight departure from the band's original teen pop sound. Liam Payne called Midnight Memories a "slightly rockier and edgier" album than their previous material. The album is heavily influenced by 80's rock[190] and folk music and briefly integrates elements of dubstep, notably in "Little White Lies". The album's lyrical themes primarily revolve around love, heartbreak and sexual intercourse. Many critics praised its lyrical depth and musical composition, as well as the group's level of involvement in the production process.[191]

Their fourth album Four (2014) was released on 17 November 2014. Payne once again claimed that the album would be "edgier" and that the group had written most of the songs for it; Horan came up with the name of the album, commemorating the fact that it is One Direction's fourth record to date and that it has been four years since the band's formation. Signifying a further maturation of their pop sound, the album's first single, "Steal My Girl", was dubbed by Billboard as "no What Makes You Beautiful, but its Coldplay-like piano pop could be a good direction",[192] and that the band was "not entirely ready to let go of its bubble-gum days". Rolling Stone described the record as "saturated with retro vibes"; its songs "split the difference between big, splashy Eighties pop rock and more elegant Seventies flavours – a very pesky whipper-snapper move that's not so far from what Haim's hit "Days Are Gone" did last year".[193]

Other ventures

Endorsements

In 2011, One Direction became the face of Pokémon Black and White, starring in a series of television adverts.[194] They were the first installments in the fifth generation of the Pokémon series of role-playing games.[195] They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves.[196]

In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste.[197] The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.[198] Social media marketing included a tie up with Shazam, whereby consumers that used the digital music app in conjunction with the ad both on TV and online were able to view exclusive content and link back to iTunes to buy One Direction's single, "Live While We're Young".[199] Mini figures based on members of the group were launched for the band's US fans after the agreement was signed by American firm Hasbro.[200][201] In October 2012, the band also signed up to endorse Filipino clothing brand, Penshoppe.[202]

In 2013, One Direction announced pop-up shops around the world, including Brisbane, Toronto, Chicago, New York, Tokyo and Stockholm, selling exclusive merchandise.[203] Nabisco became the title sponsor of One Direction's North American tour.[204] The band became the new faces of Toyota VIOS, releasing behind-the-scenes look at their commercial for the vehicle.[205] One Direction's debut fragrance, Our Moment, launched at Harrods in London and on their website in 2013.[206] The full length advert for the fragrance was released on 24 August 2013, featuring the song "My Favourite Things".[207][208] The perfume was the best-selling famous fragrance of Christmas 2013.[209][210] In 2014, the band released their second scent That Moment.[211] The fragrance was released with a matching shower gel and body lotion.[212] They released a commercial for their third fragrance, "You & I", named after their 2014 song of the same name.[213]

In 2015, One Direction appeared in an advert for the Toyota Vios, which aired in Thailand.[214] Coca-Cola Mexico launched the session and full interview with One Direction, with a series of commercials in which Tomlinson, Payne, Styles and Horan showed us what it means to be a True Friend.[215] One Direction revealed their fourth fragrance ‘Between Us’ at The Sanderson in London, England on 24 June.[216] The band appeared in a Honda Civic ad which shows the quartet testing out the car's stereo, style and trunk space with a humorous tone and the tagline "It's all One Direction approved." The ad is set to the 1D single "Drag Me Down". The group's 2015 U.S. tour was also supported by Honda.[217]

Philanthropy

In 2011, the band performed on the BBC's Children in Need 2011 charity telethon. In 2012, they extended their involvement with Children in Need as they opened the telecast with a performance of their single "Live While We're Young". A prominent annual event in British television, the group said it was "incredible" to be involved in Children in Need as it was something that they had "always watched as children".[218]

In February 2013, One Direction released "One Way or Another (Teenage Kicks)" (a medley of "One Way or Another" and "Teenage Kicks") as the 2013 single for the UK's other major charity telethon Comic Relief.[101] For ITV's Santa charity Christmas campaign, they filmed a set of pleas to their fans and the general public, asking them to donate £2.[219] The band have made numerous other appearances for charitable causes, including the 2011 Pride of Britain Awards where they presented 13-year-old quadruple amputee Danielle Bailey the Child of Courage award at her school assembly, and the 2014 Royal Variety Performance where they played in front of Prince William and Catherine at the London Palladium.[220][221]

In September 2012, Niall Horan organised an event to raise money for Irish Autism Action and another charity, called Temporary Emergency Accommodation Mullingar, based in his hometown. Due to overwhelming demand to participate in the fundraising, the ticket website for the event broke down. Horan's brother Greg commented on the website crash, saying that "there were 500 tickets and they were all snapped up pretty quick".[222]

In 2013, band members Liam Payne and Harry Styles partnered with Trekstock, a leading cancer charity to help raise money for cancer research.[223] As ambassadors of the charity, the duo collaborated to offer the chance for one fan and a friend to win an evening out with them in return for a donation to the charity as part of an exclusive "#HangwithLiam&Harry" global campaign. They had originally set a goal of raising $500,000 and ended up raising $784,984. Trekstock later added that this amount would allow them to "complete funding of their Hodgkin's lymphoma trial, in the hope of offering a much brighter future to thousands of children and young people affected by this form of disease". One Direction were named the most charitable in 2013 behind Taylor Swift by social change organisation DoSomething.org.[224] On 30 May 2013, the band announced a partnership with Office Depot on a limited-edition capsule collection of back to school supplies. They also confirmed that a portion of the proceeds from the alliance would go toward an anti-bullying educational program intended to promote kinder behaviour in schools.[225]

In 2014, One Direction donated £600,000 for the Stand up to Cancer campaign by giving portions of their ticket sales revenues from their Where We Are Tour.[226] On 15 November 2014, One Direction joined the charity group Band Aid 30 along with other British and Irish pop acts, recording the latest version of the track "Do They Know It's Christmas?" at Sarm West Studios in Notting Hill, London, to raise money for the 2014 Ebola crisis in Western Africa.[227]

In 2015, One Direction launched 'Action 1D' campaign to raise awareness of global issues. The initiative aims to end extreme poverty, tackle inequality and slow down climate change with the help of their millions of fans. It is part of the wider action/2015 campaign, a global citizen's movement that is all about the idea that 2015 can be the year when the world can set the agenda to end major global issues. One Direction will be asking their fans to describe the kind of world they want to live in by sharing powerful pieces of creative content, including videos and photos, using the hashtag #Action1D.[228] The quartet also starred in a campaign video, appealing to fans to join the movement.[229]

Image

During the mid-2010s, One Direction were dubbed as teen idols,[6] and were often subject to fan hysteria.[7][230][231] Neil McCormick of The Daily Telegraph, in an article on One Direction's success in North America, notes that Americans had left a gap in the market and it took the prominence of Justin Bieber to demonstrate that there still was a market for "clean cut, wholesome, whiter-than-white, middle class parent friendly pop: cute boys advocating puppy love. And what could be better than one cute boy, if not five?"[232] Bill Werde, a representative of Billboard magazine, commented, "There's a lot of possibility here, there's a lot of upside, that level of talent with those kinds of looks, it's really a perfect storm for a massive, massive successful phenomenon."[233] In NPR, Maria Sherman noticed that before One Direction's breakthrough, boy bands were "off the radar" since NSYNC went on an indefinite hiatus in 2002.[234]

Horan commented on One Direction as a boy band, "People think that a boy band is air-grabs and [being] dressed in all one colour. We're boys in a band. We're trying to do something different from what people would think is the typical kind of boy band. We're trying to do different kinds of music and we're just trying to be ourselves, not squeaky clean."[235] Leah Collins, writing for the National Post, remarked they had succeeded on the latter front. "For the most part, that just means the group presents themselves as typical, goofy and uncensored teenage boys – posting jokey YouTube videos, for instance, or boozing at awards shows."[235] Writing for The Observer, Kitty Empire opined, "One Direction fulfill a great many boy band prerequisites (looks, soppy lyrics, tune-grasp, fame-lust) but their lack of routines points to the subtle digressions afoot here".[236] Each member's individual identity is reinforced by their intentionally different personal styles. Caroline Watson, the band's original stylist, spoke about styling the band, "At the beginning I didn't want them all in black or all in leather – that whole stereotypical boy band thing." Instead, her original idea was for them to be the "male equivalent to the Spice Girls", with each member being a part of the group but still having his own individual style.[237]

Legacy

One Direction have been described as sparking a resurgence in the interest in boy bands as well as forming part of a new "British Invasion" (along with acts like Adele) in the United States.[238][239][240][241][242][243] Many media outlets noted that One Direction was the first boyband to rise to and eventually surpass a level of popularity comparable to NSYNC, Backstreet Boys, and New Kids on the Block before their respective hiatuses and breakups.[244][245] HuffPost wrote that "One Direction’s level of fame surpassed anything that modern audiences had seen" and that "fans and non-fans alike widely agree that such intense levels of fandom hadn’t been seen since The Beatles in the 1960s".[246] NPR described the group as "one of the biggest boy bands the world had ever seen"[247] and the group has been described as "the world's biggest boy band" as recently as 2020, four years since their hiatus.[248] Rolling Stone named "What Makes You Beautiful" the sixth greatest boy band song of all time.[249] Billboard named Four the best boy band album of the last thirty years, calling it "the absolute standard-bearer for the last decade of pop".[250] One Direction's music was considered pop that was rooted in guitar rock which was rare during their active years, with Rolling Stone calling the group "one of the great rock bands of the 21st century."[251]

One Direction was widely considered the biggest boy band in the world with band "barreling into international success" and falling into "seemingly effortless superstardom".[252] Their main "competitor," in terms of boy bands, was The Wanted, who formed in 2009 (one year prior to One Direction), with many expecting a "rivalry" between the two groups similar to the one between NSYNC and the Backstreet Boys.[252] However, in a 2014 story by Billboard, they wrote "the boy band war was over before it even began" and that "the boy band war was not a war at all; it had been a one-sided stomping".[252] The Wanted went on indefinite hiatus in 2014, and they cited One Direction's global success as part of the reason, saying "One Direction are a phenomenon that no one else can compete with" and "For The Wanted to try and compete against one of the biggest bands in the world ... it's almost impossible".[253][254]

One Direction's rise to fame has been called "meteoric" with the group becoming the first British band to ever have their debut album top the US charts.[247] Forbes noted that their "meteoric rise has surpassed any other boy band in history, NSYNC included".[244] During their continued rise in the United States in 2012, the mania surrounding the group was dubbed "One Direction Infection".[255] That same year, "1D World" stores were opened around the United States as the group worked on their second studio album to meet the high demand for the band and "to give fans the ultimate One Direction experience".[256] Part of the group's rise to popularity was their "atypical construct" in the sense that they don't dance, rarely wear matching outfits, and are heavily tattooed, all three which were rare in boybands of the past.[257] The Huffington Post added that they “didn't just sing cheesy ballads" and instead "embraced their differences".[246] Slate noted that One Direction portrayed more of a "joking" and "fun" manner in their songs, music videos, and individual personas when compared to boy bands of the past.[258] They were credited with breaking "the boy band mold."[259] Despite their differences in that regard, the group still used an approach pioneered by The Beatles in which each member was applied a persona; Horan as "the cute Irish one", Malik as "the quiet and mysterious one", Payne as "the sensible one", Styles as "the charming flirt" and Tomlinson as "the funny one".[260] TMRW Magazine wrote in a 2020 story that the group "helped defy traits typically associated with toxic masculinity" and that "their friendship set them apart, made them more real".[261]

One Direction are also widely considered to have been one of the first groups and celebrities to have been propelled to global recognition by social media.[1][2][3] Sonny Takhar, the chief executive officer of Syco Records, attributes the breakthrough to the power of social media, saying "sometimes you feel the song's the star, but it's not like that here – it's the act," he said. "It's a real moment. Social media has become the new radio, it's never broken an act globally like this before."[233] Will Bloomfield, the group's manager, added, "These guys live online, and so do their fans."[242] Their management employs a social media team and the members all tweet themselves, "which helps create the illusion that they couldn't be any closer to their fans", according to Caspar Llewellyn Smith, writing for The Guardian.[233] Sunil Singhvi, Twitter head of entertainment in the UK, stated that "the fans' ability, via Twitter, to tell Europeans about One Direction really catapulted them there, then from Europe to America, and now it's a global phenomenon."[262] Savan Kotecha, who wrote multiple songs for the band, said in an interview with Rolling Stone that “they instinctively had this - [...] they just knew how to speak to their fans. And they did that by being themselves. That was a unique thing about these boys: When the cameras turned on, they didn’t change who they were”.[263] Their rise in success has been greatly credited to social media, which allowed fans to not only spread the word about the group, but get live updates from concerts and interviews as well as about the band's whereabouts daily.[261] One Direction, in their active years, were extremely present on social media and interacted with fans daily, giving them "an army of online fans."[264] The Detroit News named them "the first megastar boyband of the Social Media Era."[257]

In 2017, ABC premiered the television series Boy Band which aims to find male vocalists to become a member of a new five-piece boy band. Many media outlets suspected the show's premise and inspiration was to find "the next One Direction".[265][266][267]

Fandom

One Direction's fans dubbed themselves as "Directioners" and were considered one of the largest fandoms on the internet.[268] Huffington Post noted the fandom as "making news for forming unprecedented mobs outside hotels, at airports and outside concert venues. For years, the boys would discreetly exit buildings to remain safe".[246] The Independent wrote that "the legacy of One Direction isn't anything to do with the 1D boys or Simon Cowell, but the extraordinary power of teenage girls" while calling them "sole engineers of the band’s unbelievable success" and "alchemists".[269] A 2022 article by Fast Company writes that "One Direction fangirls made the internet a better place" and that "we should thank Harry Styles-obsessed fandoms for shaping our social interactions online".[270] In a 2020 story in honor of the band's 10-year anniversary, Billboard wrote that their "groundbreaking success" was "all made possible by the group’s fervent international fanbase, characterized by its rabid devotion and accelerated by the rise of social media and music streaming, ultimately rivaling the fandom of any other boy band in history".[271] After Malik left the band in March 2015, fan reactions went viral on social media, with Bustle titling an article "Zayn leaves, fans lose it".[272] Specifically, candlelight vigils held in memory of Malik went viral, with sites like Rolling Stone writing stories over fan reactions.[273] In 2022, Kaitlyn Tiffany released a book titled Everything I Need I Get From You: How Fangirls Created the Internet as We Know It, focusing on the cultural impact and online community created by Directioners.[274]

10-year anniversary event

On 22 July 2020, One Direction posted on their Twitter, Instagram and YouTube accounts an image with the words "10 Years of One Direction" and the caption "Tomorrow! You and me got a whole lot of history #10YearsOf1D" in anticipation of their tenth anniversary the following day. The Instagram post received 7.5 million likes. The tweet received 1.8 million likes and the hashtag "10YearsofOneDirection" trended on Twitter.[275]

On 23 July, One Direction launched a new anniversary website, however, the site crashed shortly after its announcement due to the high volume of fans entering at once.[276][277] Members Payne, Horan, Tomlinson and Styles also posted on their individual social media pages, thanking their fans and all five initial members for their support.[275] Styles' tweet reached one million likes in just over an hour, making it the fastest tweet ever to reach one million likes.[278]

On 23 July, One Direction premiered a retrospective video in celebration of their anniversary.[279] Select remastered 4K versions of their past music videos and concert recordings were released between 23 and 28 July.[280][281]

Discography

Main articles: One Direction discography and List of songs recorded by One Direction

• Up All Night (2011)
• Take Me Home (2012)
• Midnight Memories (2013)
• Four (2014)
• Made in the A.M. (2015)

Filmography

Tours

Awards and honours

Main article: List of awards and nominations received by One Direction

As of 2020, One Direction have sold a total of 70 million records worldwide,[11] making them one of the best-selling boy bands of all time.[12] In 2013, they earned an estimated $75 million, becoming the second highest earning celebrity under 30 according to Forbes.[13] Forbes ranked them as the fourth highest-earning celebrities in the world in 2015,[17] and second in 2016.[18]

The band has received seven Brit Awards,[287] seven American Music Awards,[288] six Billboard Music Awards,[289] five Billboard Touring Awards, and four MTV Video Music Awards,[290] among other awards. One Direction holds the record as the most awarded act at the Teen Choice Awards with 28 wins from 31 nominations.[291] Being the world's best-selling artist of 2013, the International Federation of the Phonographic Industry (IFPI) named them the Global Recording Artist of the Year.[14] In 2014, Billboard named the band "Artist of the Year".[15]

Publications

• One Direction: Forever Young, HarperCollins (17 February 2011) ISBN 978-0-00-743230-1
• One Direction: The Official Annual 2012, HarperCollins (1 September 2011) ISBN 978-0-00-743625-5
• Dare to Dream: Life as One Direction, HarperCollins (15 September 2011) ISBN 978-0-00-744439-7
• One Direction: Where We Are: Our Band, Our Story: 100% Official, HarperCollins (19 November 2013) ISBN 978-0-00-748900-8
• One Direction: Who We Are: Our Official Autobiography, HarperCollins (25 September 2014) ISBN 978-0-00-757731-6

Further reading

• Tiffany, Kaitlyn (2022). Everything I need I get from you: how fangirls created the Internet as we know it. New York: Farrar, Straus and Giroux. ISBN 978-0-374-53918-4. OCLC 1264273710.

See also

• Best-selling boy bands
• List of Billboard Social 50 number-one artists
• List of artists who reached number one on the UK Singles Chart
• List of highest-grossing concert tours

Explanatory notes

1. ^ Indefinite hiatus

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External links

Wikiquote has quotations related to One Direction.

Wikimedia Commons has media related to One Direction.

• Official website
  
• One Direction at AllMusic
  
• One Direction at IMDb 
  

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Page 2

American rapper and actor (born 1975)

"50 cent" redirects here. For the currency amount, see 50 cents. For other uses, see 50 Cent (disambiguation).

"Curtis Jackson" redirects here. For other uses, see Curtis Jackson (disambiguation).

50 Cent

50 Cent in 2018

Curtis James Jackson III

Queens, New York City, U.S.

• Rapper
• actor
• television producer
• record executive
• record producer
• businessman[1]

• Albums
• singles
• group
  • records
  • clothing
  • books
  • multimedia

• videography
• tours

• Caroline
• Capitol
• G-Unit
• Shady
• Aftermath
• Interscope
• Universal
• Columbia
• Trackmasters
• JMJ

Curtis James Jackson III (born July 6, 1975),[3] known professionally as 50 Cent, is an American rapper, actor, and businessman. Known for his impact in the hip hop industry, he has been described as a "master of the nuanced art of lyrical brevity".[4][5]

Born in the South Jamaica neighborhood of Queens, Jackson began selling drugs at age 12 during the 1980s crack epidemic. He later began pursuing a musical career, and in 2000 he produced Power of the Dollar for Columbia Records; however, days before the planned release, he was shot, and the album was never released. In 2002, after 50 Cent released the mixtape Guess Who's Back?, he was discovered by Eminem and signed to Shady Records, under the aegis of Dr. Dre's Aftermath Entertainment and Interscope Records.

With the aid of Eminem and Dr. Dre (who produced his first major-label album Get Rich or Die Tryin'), 50 Cent became one of the world's best selling rappers and rose to prominence as de facto leader of East Coast hip hop group G-Unit. In 2003, he founded G-Unit Records, signing his G-Unit associates Young Buck, Lloyd Banks and Tony Yayo. 50 Cent had similar commercial and critical success with his second album, The Massacre, which was released in 2005. He underwent musical changes by his fifth album, Animal Ambition (2014), and is currently working on his sixth studio album. He executive-produced and starred in the television series Power (2014–2020) and is slated to produce its spin-offs.[6]

50 Cent has sold over 30 million albums worldwide and won several awards, including a Grammy Award, a Primetime Emmy Award, thirteen Billboard Music Awards, six World Music Awards, three American Music Awards and four BET Awards.[7] As an actor, Jackson appeared in the semi-autobiographical film Get Rich or Die Tryin' (2005), the war film Home of the Brave (2006), and the crime thriller film Righteous Kill (2008). 50 Cent was ranked the sixth-best artist of the 2000s and the third-best rapper (behind Eminem and Nelly) by Billboard.[8] Rolling Stone ranked Get Rich or Die Tryin' and "In da Club" in its lists of the "100 Best Albums of the 2000s" and "100 Best Songs of the 2000s" at numbers 37 and 13, respectively.[9][10]

Early life

Jackson was born in the borough of Queens, New York City, and raised in its South Jamaica neighborhood[3] by his mother Sabrina. A drug dealer, Sabrina raised Jackson until she died in a fire when Jackson was 8.[11][12] Jackson revealed in an interview that his mother was a lesbian.[13][14] After his mother's death and his father's departure, Jackson was raised by his grandparents.[15]

He began boxing at about age 11, and when he was 14, a neighbor opened a boxing gym for local youth. "When I wasn't killing time in school, I was sparring in the gym or selling crack on the strip," Jackson remembered.[16] He sold crack during primary school.[17] "I was competitive in the ring and hip-hop is competitive too ... I think rappers condition themselves like boxers, so they all kind of feel like they're the champ."[18]

At age 12, Jackson began dealing narcotics when his grandparents thought he was in after-school programs[19] and brought guns and drug money to school. In the tenth grade, he was caught by metal detectors at Andrew Jackson High School: "I was embarrassed that I got arrested like that ... After I got arrested I stopped hiding it. I was telling my grandmother [openly], 'I sell drugs.'"[20]

On June 29, 1994, Jackson was arrested for selling four vials of cocaine to an undercover police officer. He was arrested again three weeks later, when police searched his home and found heroin, ten ounces of crack cocaine, and a starting pistol. Although Jackson was sentenced to three to nine years in prison, he served six months in a boot camp and earned his GED. He has said that he did not use cocaine himself.[15][21][22] Jackson adopted the nickname "50 Cent" as a metaphor for change.[23] The name was inspired by Kelvin Martin, a 1980s Brooklyn robber known as "50 Cent"; Jackson chose it "because it says everything I want it to say. I'm the same kind of person 50 Cent was. I provide for myself by any means."[24]

Career

1996–2002: Rise to fame, shooting, and early mixtapes

Jackson began rapping in a friend's basement, where he used turntables to record over instrumentals.[25] In 1996, a friend introduced him to Jam Master Jay of Run-DMC, who was establishing Jam Master Jay Records. Jay taught him how to count bars, write choruses, structure songs, and make records.[26][27] Jackson's first appearance was on "React" with Onyx, for their 1998 album Shut 'Em Down. He credited Jam Master Jay for improving his ability to write hooks,[18] and Jay produced Jackson's first (unreleased) album.[12] In 1999, after Jackson left Jam Master Jay, the platinum-selling producers Trackmasters signed him to Columbia Records. They sent him to an upstate New York studio, where he produced thirty-six songs in two weeks;[11] eighteen were included on his 2000 album, Power of the Dollar.[28] Jackson founded Hollow Point Entertainment with former G-Unit member Bang 'Em Smurf.[29][30]

Jackson's popularity began to grow after the successful, controversial underground single "How to Rob", which he wrote in a half-hour car ride to a studio.[23][31] The track comically describes how he would rob famous artists. Jackson explained the song's rationale: "There's a hundred artists on that label, you gotta separate yourself from that group and make yourself relevant".[23] Rappers Jay-Z, Kurupt, Sticky Fingaz, Big Pun, DMX, Wyclef Jean, and the Wu-Tang Clan responded to the track,[31] and Nas invited Jackson to join him on his Nastradamus tour.[32] Although "How to Rob" was intended to be released with "Thug Love" (with Destiny's Child), two days before he was scheduled to film the "Thug Love" music video, Jackson was shot and hospitalized.[33]

On May 24, 2000, Jackson was attacked by a gunman outside his grandmother's former home in South Jamaica. After getting into a friend's car, he was asked to return to the house to get some jewelry; his son was in the house, and his grandmother was in the front yard.[citation needed] Jackson returned to the back seat of the car, and another car pulled up nearby; an assailant walked up and fired nine shots at close range with a 9mm handgun. Jackson was shot in the hand, arm, hip, both legs, chest, and left cheek.[12][20][34] His facial wound resulted in a swollen tongue, the loss of a wisdom tooth and a slightly slurred voice;[20][32][35] his friend was wounded in the hand. They were driven to a hospital, where Jackson spent thirteen days. The alleged attacker, Darryl Baum, Mike Tyson's close friend and bodyguard,[36] was killed three weeks later.[37]

Jackson recalled the shooting: "It happens so fast that you don't even get a chance to shoot back .... I was scared the whole time ... I was looking in the rear-view mirror like, 'Oh shit, somebody shot me in the face! It burns, burns, burns.'"[20] In his autobiography, From Pieces to Weight: Once upon a Time in Southside Queens, he wrote: "After I got shot nine times at close range and didn't die, I started to think that I must have a purpose in life ... How much more damage could that shell have done? Give me an inch in this direction or that one, and I'm gone".[15] Jackson used a walker for six weeks and fully recovered after five months. When he left the hospital he stayed in the Poconos with his girlfriend and son, and his workout regime helped him develop a muscular physique.[12][20][38]

In the hospital Jackson signed a publishing deal with Columbia Records before he was dropped from the label and blacklisted by the recording industry because of his song, "Ghetto Qu'ran". Unable to work in a U.S. studio, he went to Canada.[39][40] With business partner Sha Money XL, Jackson recorded over thirty songs for mixtapes to build a reputation. In a HitQuarters interview, Marc Labelle of Shady Records A&R said that Jackson used the mixtape circuit to his advantage: "He took all the hottest beats from every artist and flipped them with better hooks. They then got into all the markets on the mixtapes and all the mixtape DJs were messing with them."[41] Jackson's popularity increased, and in 2002 he released the mixtape Guess Who's Back?. He then released 50 Cent Is the Future backed by G-Unit, a mixtape revisiting material by Jay-Z and Raphael Saadiq.[28]

2002–2007: Mainstream breakthrough, Get Rich or Die Tryin', and The Massacre

In 2002, Eminem heard Jackson's Guess Who's Back? CD, received from Jackson's attorney (who was working with Eminem's manager, Paul Rosenberg).[33] Impressed, Eminem invited Jackson to fly to Los Angeles and introduced him to Dr. Dre.[12][26][33] After signing a $1 million record deal,[26] Jackson released No Mercy, No Fear. The mixtape featured one new track, "Wanksta", which appeared on Eminem's 8 Mile soundtrack.[28] Jackson was also signed by Violator Management and Sha Money XL's Money Management Group.[citation needed]

50 Cent released his debut album, Get Rich or Die Tryin' (described by AllMusic as "probably the most hyped debut album by a rap artist in about a decade"), in February 2003.[42] Rolling Stone noted its "dark synth grooves, buzzy keyboards and a persistently funky bounce", with Jackson complementing the production in "an unflappable, laid-back flow".[43] It debuted at number one on the Billboard 200, selling 872,000 copies in its first four days.[44] The lead single, "In da Club" (noted by The Source for its "blaring horns, funky organs, guitar riffs and sparse hand claps"),[45] set a Billboard record as the most listened-to song in radio history within a week.[46]

Interscope began funding and distributing for Jackson's label, G-Unit Records, in 2003.[47] He signed Lloyd Banks, Tony Yayo and Young Buck as members of G-Unit, and The Game was later signed in a joint venture with Dr. Dre's Aftermath Entertainment. 50 Cent executive produced Lloyd Banks's June 2004 debut studio album, The Hunger for More, which achieved Platinum status in America. 50 Cent also contributed vocals to Lloyd Banks's hit single, On Fire. In March 2005, 50 Cent's second commercial album, The Massacre, sold 1.14 million copies in its first four days (the highest in an abbreviated sales cycle[44]) and was number one on the Billboard 200 for six weeks.[48] He was the first solo artist with three singles in the Billboard top five in the same week with "Candy Shop", "Disco Inferno" and "How We Do".[49] According to Rolling Stone, "50's secret weapon is his singing voice - the deceptively amateur-sounding tenor croon that he deploys on almost every chorus".[50]

After The Game's departure Jackson signed Olivia and rap veterans Mobb Deep to G-Unit Records, with Spider Loc, M.O.P., 40 Glocc and Young Hot Rod later joining the label, who all eventually departed the label.[51][52] Jackson expressed an interest in working with rappers other than G-Unit, such as Lil' Scrappy of BME, LL Cool J of Def Jam, Mase of Bad Boy and Freeway of Roc-A-Fella, and recorded with several.[53]

2007–2010: Curtis, sales battle with Kanye West, and Before I Self Destruct

In September 2007, 50 Cent released his third album, Curtis, which was inspired by his life before Get Rich or Die Tryin'.[54] It debuted at number two on the Billboard 200, selling 691,000 copies during its first week.[55] It sold behind Kanye West's Graduation, released the same day; the outcome of this highly-publicized sales battle between Jackson and West has been accredited to the commercial decline of the gangsta rap and "bling era" style that previously dominated mainstream hip-hop.[56]

On the September 10, 2008, episode of Total Request Live, Jackson said his fourth studio album, Before I Self Destruct, would be "done and released in November". He released "Ok, You're Right", produced by Dr. Dre for Before I Self Destruct, on May 18, 2009, and was scheduled to appear in a fall 2009 episode of VH1's Behind the Music. On September 3, 2009, Jackson posted a video [57] for the Soundkillers' Phoenix-[58] produced track, "Flight 187", introducing his mixtape and book (The 50th Law). The song, with lyrics inspiring speculation about tension between Jackson and Jay-Z, was a bonus track on the iTunes version of Before I Self Destruct.[59] Before I Self Destruct was released on November 9, 2009.

2010–2015: New musical directions, new business ventures, and Animal Ambition

In a Contactmusic.com interview, Jackson said he was working on a Eurodance album, Black Magic, inspired by European nightclubs: "First they played hip-hop which suddenly changed to uptempo songs, known as Eurodance".[60] He later said he had changed his next album to The Return of the Heartless Monster after writing different material when he returned home from the Invitation Tour in 2010, shelving Black Magic.[61][62] On September 3, Jackson supported Eminem on his and Jay-Z's The Home & Home Tour, performing "Crack A Bottle" with Eminem and Dr. Dre amid rumors of tension between Jackson and Dre.[63][64]

He "recorded 20 songs to a whole different album concept" before putting them aside,[65] wanting his new album to have the "aggression" of Get Rich or Die Tryin'.[66][67] Jackson tweeted that the album was "80 percent done" and fans could expect it in the summer of 2011. It was ultimately delayed a year due to disagreements with Interscope Records, with Jackson saying that he would release it in November 2011[68] with a different title than Black Magic.[68] Eminem would appear on the album, and Jackson said he was working with new producers such as Boi-1da and Alex da Kid.[69] Cardiak, who produced Lloyd Banks' "Start It Up", confirmed that he produced a song for the upcoming album.[70]

Jackson released a song, "Outlaw", from his fifth album on the Internet on June 16, 2011.[71] The single, produced by Cardiak, was released on iTunes on July 19[72] (although Jackson tweeted that it was not the album's first single).[73] The rapper planned to write a semi-autobiographical young-adult novel about bullying, different from his previous books which focused on his life and the rules of power. According to the book's publisher, the first-person novel (about a 13-year-old schoolyard bully "who finds redemption as he faces what he's done")[74] was scheduled for publication in January 2012.

In a series of tweets, Jackson said that the delay of his fifth album was due to disagreements with Interscope Records,[68] later suggesting that it would be released in November 2011 with his headphone line (SMS by 50).[68] He speculated to MTV News about not renewing his five-album contract with Interscope: "I don't know ... It will all be clear in the negotiations following me turning this actual album in. And, of course, the performance and how they actually treat the work will determine whether you still want to stay in that position or not."[75]

On June 20, 2011, Jackson announced the release of Before I Self Destruct II after his fifth album.[76] Although he planned to shoot a music video for the fifth album's lead single, "I'm On It", on June 26[77] the video was never filmed.[78] Jackson told Shade45, "I did four songs in Detroit with Eminem. I did two with Just Blaze, a Boi-1da joint, and I did something with Alex da Kid. We made two that are definite singles and the other two are the kinds of records that we been making, more aimed at my core audience, more aggressive, more of a different kind of energy to it."[79] He released "Street King Energy Track #7" in September 2011 to promote Street King, his charity-based energy drink.[80] An announcement that Jackson was shooting a music video for "Girls Go Wild", the fifth-album lead single featuring Jeremih, was made on September 28, 2011.[81][82]

Jackson's fifth album, Street King Immortal, was initially scheduled for a summer 2012 release and postponed until November 13.[83][84] Disagreements with Interscope Records about its release and promotion led to its temporary cancellation. Its first promo single, "New Day" with Dr. Dre and Alicia Keys, was released on July 27. The song was produced by Dr. Dre, mixed by Eminem and written by 50 Cent, Alicia Keys, Royce da 5'9" and Dr. Dre. A solo version by Keys was leaked by her husband, Swizz Beatz. "My Life", the album's second promo single (with Eminem and Maroon 5 lead singer Adam Levine), was released on November 26, 2012.

In January 2014, Jackson said he planned to release Animal Ambition in the first quarter of the year, followed by Street King Immortal.[85][86] On February 20, he left Shady Records, Aftermath Entertainment, and Interscope, signing with Caroline and Capitol Music Group.[87] According to Jackson, although he owed Interscope another album, he was released from his contract because of his friendship with Eminem and Dr. Dre: "I'm a special case and situation. It's also because of the leverage of having the strong relationships with Eminem and Dr. Dre. They don't want me to be uncomfortable. They value our friendship to the point that they would never want [to jeopardize] it over that little bit of money."[88]

That day, he announced that Animal Ambition would be released on June 3[89] and released its first track. The song, "Funeral", was released with a video on Forbes.com. Produced by Jake One, it is a continuation of "50 Bars" from a previous album; two more tracks were scheduled for release on March 18.[90] At South by Southwest in Austin, Texas, Jackson performed "Hold On" from the new album.[91] That song and "Don't Worry 'Bout It" were released with accompanying videos on March 18.[92] According to Jackson, prosperity would be a theme of the album: "This project, I had to search for a concept, a really good concept, in my perspective, and that was prosperity. I outlined all the things that would be a part of prosperity, positive and negative [for Animal Ambition]."[93]

2015–present: Street King Immortal, bankruptcy, and departure from Interscope

On May 14, 2015, Jackson revealed in an interview that the first single from Street King Immortal, would be previewed Memorial Day weekend and would likely be released in June.[94] Jackson released "Get Low" on May 20, 2015, as the intended first single from his sixth studio album, Street King Immortal. The song, produced by Remo the Hitmaker, features vocals from fellow American rappers 2 Chainz and T.I., as well as American singer Jeremih.[95] He announced bankruptcy on July 13, 2015.[96]

On March 31, 2017, Interscope Records released 50 Cent's final album for the label, a greatest hits album titled Best Of.

50 Cent was among hundreds of artists whose material was destroyed in the 2008 Universal fire.[97]

In 2020, Jackson led the executive-producer duties for late rapper Pop Smoke's debut album, Shoot for the Stars, Aim for the Moon, having been one of Pop Smoke's biggest inspirations. The album was released on July 3, 2020. Jackson curated the album, desiring to finish it after Pop had died. He contacted many of the artists involved, and also features on one of the album tracks, "The Woo", .[98][99]

In 2020, it was reported that Jackson was producing two television series for Starz, an anthology about hip hop and a biographical drama about sports agent Nicole Lynn.[100]

In 2021, he became one of the headliners of the music festival Golden Sand in Riviera Maya.[101]

In May 2021, Curtis Jackson moved to Houston. This was thought to be for lower taxes, no income tax, and for the rapper scene, as well as other ventures such as writing new screenplays. Also, Jackson, Horizon United Group, and Houston Independent School District began a partnership on a project that would help high school students learn the business skills that define successful entrepreneurship.[102] While living in Houston, Curtis Jackson was in the process of writing screenplays for new crime shows.[103]

In a July 2021 interview with The Independent, 50 Cent confirmed that he had officially decided to shelve his Street King Immortal album after it spent a decade in development hell. He even confirmed that he plans to release a completely new project.[104]

In August 2021, he was confirmed to be starring in the upcoming The Expendables film.[105]

In the fall of 2021 Starz released "Black Mafia Family," a series based on two brothers in Detroit who ran a drug trafficking and money laundering operation from the mid 1980s until 2005. Jackson is the executive producer of the show, which is based on a true story.

On February 13, 2022, 50 Cent was a surprise performer in the Super Bowl LVI halftime show,[106] receiving a Primetime Emmy Award for Outstanding Variety Special (Live) in September for the performance.[107]

Artistry

Jackson cites Boogie Down Productions, Big Daddy Kane, The Juice Crew, EPMD and KRS-One as his rapping influences, while citing LL Cool J as an inspiration behind his writing of "21 Questions".[108][109] Jackson also states that he drew influences from Nas, Rakim and The Notorious B.I.G. while working on Animal Ambition.[110]

Business ventures

Jackson has had a highly successful business career. He is financially invested in a highly diversified variety of industries. Jackson is now involved in artist and talent management, record, television, and film production, footwear, apparel, fragrances, liquor, video games, mobile apps, book publishing, headphones, along with health drinks and dietary supplements.[111][112] His broad business and investment portfolio contains investments in a variety of sectors including real estate, financial market investments, mining, boxing promotion, vodka, fragrances, consumer electronics and fashion.[113]

He established his own record label G-Unit Records in 2003 following his mainstream success.[114] In November 2003, he signed a five-year deal with Reebok to distribute a G-Unit Sneakers line for his G-Unit Clothing Company.[115][116] In an interview, Jackson said his businesses had a habit of doing well as he saw all of his ventures both past and present as revolving around his alter ego.[117][118]

Jackson has also started a book publishing imprint, G-Unit Books on January 4, 2007, at the Time Warner Building in New York.[119] He has written a number of books including a memoir, From Pieces To Weight in 2005 where it sold 73,000 copies in hardcover and 14,000 copies in paperback; a crime novel and a book with Robert Greene titled The 50th Law, an urban take on The 48 Laws of Power.[120] In November 2011, Jackson released 50 Cent's Playground, a young adult fiction novel about a bullied, violent boy and his gay mother.[121]

One of Jackson's first business ventures was a partnership with Glacéau to create an enhanced water drink called Formula 50. In October 2004, Jackson became a beverage investor when he was given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health conscious Jackson noted that he first learned of the product while at a gym in Los Angeles, and stated that "they do such a good job making water taste good." After becoming a minority shareholder and celebrity spokesperson, Jackson worked with the company to create a new grape flavored "Formula 50" variant of VitaminWater and mentioned the drinks in various songs and interviews. In 2007, Coca-Cola purchased Glacéau for $4.1 billion and, according to Forbes, Jackson, who was a minority shareholder, earned $100 million from the deal after taxes.[122]

Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for VitaminWater, supporting the product including singing about it at the BET Awards and expressing his excitement over the company's continuing to allow his input on products.[123] He joined Right Guard to introduce a body spray (Pure 50 RGX) and endorsed Magic Stick condoms,[124] planning to donate part of their proceeds to increasing HIV awareness.[125] Jackson signed a multi-year deal with Steiner Sports to sell his memorabilia,[126] and announced plans for a dietary-supplement company in conjunction with his film Spectacular Regret in August 2007.[127][128]

Jackson has founded two film production companies: G-Unit Films in 2003 and Cheetah Vision in 2008.[129][130] Cheetah Vision produces low budget action thrillers for foreign film markets across the world.[120][131] When G-Unit Films folded, he focused on Cheetah Vision and the company obtained $200 million in funding in 2010.[132][133] In 2010, Jackson revived G-Unit Films, renaming the company to G-Unit Films and Television Inc.[134] The company has joint ventures with Will Packer's production company Will Packer Productions and Universal Television. In over 18 months, Jackson has sold projects to six different networks. Among them was Power, a STARZ drama in which he not only co-stars but also serves as co-creator and executive producer. Power debuted in June 2014 and was renewed for a second season after one episode.[135][136]

Jackson serves as a co‐star, co-creator and executive television producer of the STARZ network drama where he signed a 2-year contract with representation coming from the Agency for the Performing Arts. Ratings have been a success for Starz. with the second-season premiere being the highest-ever season with 1.43 million people tuning in live.[137][138][139][140] "Power" ended in 2020. Jackson is the executive producer of three of its spin-offs, "PowerBook II: Ghost," "PowerBook III: Raising Kanan," and "Powerbook IV: Force."

In 2002, Jackson filed an application with the United States Patent and Trademark Office to register the term "50 Cent" as a trademark for clothing, sound recordings, and live performances. The application was published in 2003, and registration issued in 2004.[141] He has since filed for additional trademark registrations.

In July 2011, Jackson launched a philanthropic initiative to provide food for one billion starving people in Africa by 2016, joining Pure Growth Partners to introduce Street King.[142] A portion of the proceeds from each Street King purchase would be used to provide a daily meal to an underprivileged child. The partnership coincides with Jackson's goal to feed a billion people in Africa during the next five years. "50 Cent and I share a common vision: to address the world's problems through smart and sustainable business models," said Chris Clarke, founder and CEO of Pure Growth Partners. "With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever." Jackson said, "I'm inspired by Clarke's vision and innovative approaches to tackling serious issues. It's our mission with Street King to really change children's lives around the world."[143][144] In 2011, he founded SMS Audio, a consumer-electronics company selling Street by 50 headphones, pledging to donate a portion of their sales to charity.[145] In April 2015, SMS announced new co-branding deals with Reebok and Marvel. It added those to existing partnerships with Walt Disney Parks, Lucasfilm's Star Wars, and Intel.[146][147][148]

In 2014, Jackson became a minority shareholder in Effen Vodka, a brand of vodka produced in the Netherlands, when he invested undisclosed amount in the company Sire Spirits LLC.[149][150] He currently[when?] endorses the product via his live concert performances and social media. The rapper was asked to take part in two promotional bottle signings, one in Oak Creek and another in Sun Prairie. Jackson made an appearance at Liquor Warehouse in Syracuse, New York on April 25, 2015, where he reportedly sold 1,400 bottles (277 gallons) of Jackson's signature liquor brand. Liquor Warehouse's owner George Angeloro reportedly stocked 300 cases (1,800 bottles or 357 gallons) of Effen Vodka, which sells for $30 a bottle, prior to the event.[151][152]

In December 2014, Jackson signed a $78 million deal with FRIGO Revolution Wear, a luxury underwear brand. The joint venture is partnered between Jackson, basketball player Carmelo Anthony, baseball player Derek Jeter and Mathias Ingvarsson, the former president of mattress company Tempur-Pedic. Jackson became the chief fashion designer for the brands single pair of Frigo boxers.[153][154] In April 2015, Jackson mulled investing in Jamaica, exploring foreign investment opportunities on the island when he met with some local officials and had ongoing discussions on investment opportunities in the Montego Bay resort area.[155]

Investments

Over the years, Jackson invested his earnings from music and celebrity endorsements in an array of privately controlled companies, real estate, and stocks and bonds.[120] A portion of his investments lost value during the 2008 recession.[131] In December 2008, he told the Canadian press that he had been affected by the recession, losing several million dollars in the stock market. Unable to sell his Connecticut mansion, Jackson postponed Before I Self-Destruct due to the severity of the economic downturn.[156]

His Farmington mansion located on 50 Poplar Hill Drive that he tried to sell for years filed for bankruptcy in Connecticut in 2015 listed an asking price for that property in 2012 at $10 million but was valued at $8.3 million in 2015. He first tried to sell the house in 2007 for $18.5 million, and dropped the price several times in the next five years, when it was on and off the market.[157]

In January 2011, Jackson reportedly made $10 million after using Twitter to promote a marketing company which he was part shareholder of. His endorsements company G Unit Brands Inc. revealed through a public SEC filing controls 12.9 per cent of H&H Imports, which is a parent company of TV Goods – the firm responsible for marketing his range of headphones, Sleek by 50 Cent. Jackson bought stock in the company on November 30, 2010, a week after it offered buyers 180 million shares at 17 cents each. Jackson later made a stock recommendation on Twitter, causing its share value to rise from four cents to nearly 50 cents (32p) each, closing on Monday at 39 cents (25p). Jackson was later investigated by the Securities and Exchange Commission for breaching securities laws following his tweet which may have constituted allegations of Insider trading via his Pump and dump stock investment strategy.[158][159][160]

In 2013, Jackson became a minority investor in Hang w/, a live video broadcasting mobile app used by dozens of celebrities to broadcast their daily activities and chat with fans. The app was downloaded more than 1 million times since its launch in March 2013 and had more than 1 million users as of February 2015[update]. Other minority celebrity investors include former NFL player Terrell Owens and record producer Timbaland.[161][162][163][164]

Mining and heavy metals

In 2008, Jackson visited a platinum, palladium and iridium mine shaft in South Africa, and met with South African billionaire Patrice Motsepe in talks of purchasing an equity stake in the mine.[120] After his meeting with Motsepe, Jackson considered purchasing equity in the mine and launching his own line of 50 Cent branded platinum.[165][166]

Boxing promotion

On July 21, 2012, Jackson became a licensed boxing promoter when he formed his new company, TMT (The Money Team). Licensed to promote in New York, he was in the process of being licensed in Nevada (where most major fights are held in the U.S.). A former amateur boxer, Jackson signed gold medalist and former featherweight champion Yuriorkis Gamboa and middleweight Olympic medalist Andre Dirrell.[167] On July 29, 2012, he and the boxer Floyd Mayweather, Jr., signed IBF featherweight champion Billy Dib. They unveiled plans to challenge the box-office dominance of mixed martial arts and change the landscape of boxing with TMT Promotions.[168] Boxer Zab Judah also expressed interest in making a deal with Jackson.[169] In December 2012, Mayweather and Jackson parted company, with Jackson taking over the promotion company and founding SMS Promotions[170] with Gamboa, Dirrell, Dib, James Kirkland, Luis Olivares and Donte Strayhorn in his stable.

Bankruptcy

On July 13, 2015, Jackson filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Connecticut with a debt of $32,509,549.91.[171][172][173] On July 17, 2015, the Court issued an order allowing a creditor to proceed with the punitive damages phase of a trial against Jackson in a New York state court, in connection with the alleged release of a private video.[174] His assets were listed as between $10 million and $50 million in his bankruptcy petition, though he testified under oath that he is worth $4.4 million.[175] Citing between $10 million and $50 million in debt, and the same amount in assets. Later in the week, Jackson's bankruptcy lawyers elucidated the court documents that legal fees and judgments exceeding $20 million over the past year were the primary cause of the filing.[176]

His filings listed 32 entities that he has a stake in. The bankruptcy came days after a jury ordered him to pay $5 million to rapper Rick Ross's ex-girlfriend Lastonia Leviston for invading her privacy by posting online a sex tape of her and another man.[177] In addition, Jackson lost a dispute over a failed business deal to come to fruition to his Sleek headphones, where Jackson invested more than $2 million.[178] An ex-partner accused Jackson of later stealing the design of the "Sleek by 50" headphones, prompting a judge to award the partner more than $17.2 million.[179][180] His Connecticut bankruptcy filing states that he owns seven cars valued at more than $500,000, including a 2010 Rolls Royce and a 1966 Chevrolet Coupe.[181] His expenses of $108,000 a month include $5,000 for gardening along with a monthly income of $185,000, mainly from royalties and income from his external businesses and investments. The court filing says he also owes money to his stylist, his barber, and his fitness coach.[182][183]

Other details in the bankruptcy documents included information about two deals that sold the right to collect royalties of on-air play of his music. Half the rights to his portfolio were sold to the British independent music publishing company Kobalt Music Group for $3 million and the other half for another $3 million with the sales of his albums allowing Jackson to own 100 percent of the rights to the master recordings while paying only for distribution.[184] Zeisler & Zeisler, a Bridgeport law firm, represented 50 Cent in the bankruptcy, which later resulted in Jackson filing a $75 million lawsuit against his own lawyers.[185] He stated that his lawyers did a terrible job of representing him, specifically citing the fallout of his failed venture with Sleek Audio headphones and accused Garvey Schubert Barer, a Wall Street law firm, of failing to "employ the requisite knowledge and skill necessary to confront the circumstances of the case."[186][187][188][189][190][178][191]

Corporate positions

• G-Unity Foundation Inc. – Founder
• SMS Audio[192] – CEO, founder
• SK Energy[193][194] – Founder
• SMS Promotions[195] – CEO, founder
• Sire Spirits[196] – Owner
• Effen Vodka[150] – Former minority shareholder

Personal life

On October 13, 1997, Jackson's girlfriend, Shaniqua Tompkins, gave birth to son Marquise Jackson.[197] Tompkins later sued Jackson for $50 million in 2009, saying he promised to take care of her for life. The suit, with 15 causes of action, was dismissed by a judge who called it "an unfortunate tale of a love relationship gone sour."[198][199] The two have bickered for years, and have even taken their feud to social media many times.[200][201]

Marquise's birth changed Jackson's outlook on life: "When my son came into my life, my priorities changed, because I wanted to have the relationship with him that I didn't have with my father".[202] He credited his son for inspiring his career and being the "motivation to go in a different direction".[203] Despite this, the two have endured a fractured relationship that began when Jackson and Tompkins separated in 2008.[204] Their feud has been taken to social media numerous times, including in 2020 when Jackson disclosed that he "used to" love his son.[205] Jackson has a tattooed "Marquise" with an axe on his right biceps ("The axe is 'cause I'm a warrior. I don't want him to be one, though"),[40] and has "50", "Southside" and "Cold World" on his back: "I'm a product of that environment. It's on my back, though, so it's all behind me".[40]

Jackson dated model Daphne Joy and had his second son, Sire Jackson, with her, on September 1, 2012.[206][207][208] At the age of two years, Sire modeled for Kidz Safe, a headphone brand for kids, earning $700,000 through his contract.[209]

In 2005, Jackson supported President George W. Bush after rapper Kanye West criticized Bush for a slow response to the victims of Hurricane Katrina.[210] If his felony convictions did not prevent him from voting, he said, he would have voted for the president.[211] Jackson later said that Bush "has less compassion than the average human. By all means, I don't aspire to be like George Bush."[212] In September 2007, he told Time that although he would not endorse a candidate in 2008, he "liked Hillary [Clinton]".[213]

Six months later, the rapper told MTV News that he had switched his support to Barack Obama after hearing him speak, but had lost interest in politics.[214][215] Asked his opinion of President Obama's May 9, 2012, endorsement of gay marriage, Jackson said, "I'm for it ... I've encouraged same-sex activities. I've engaged in fetish areas a couple times."[216] He had been criticized for anti-gay comments in the past.[217][218][219]

Despite having numerous songs that reference drug and alcohol usage, Jackson remains teetotal, citing a bad experience with alcohol as his main reason.[220][221]

Forbes noted Jackson's wealth in 2007, ranking him second behind Jay-Z in the rap industry.[222] He lives in a Farmington, Connecticut, mansion formerly owned by ex-boxer Mike Tyson,[223] listing it for sale at $18.5 million to move closer to his son (who lives on Long Island with his ex-girlfriend).[224] The mayor of Bridgeport, Connecticut declared October 12, 2007 "50 Cent Curtis Jackson Day", honoring the rapper with a proclamation and a key to the city.[225] One of Jackson's New York homes, purchased in January 2007 for $2.4 million and the center of a lawsuit between Jackson and Shaniqua Tompkins, caught fire on May 31, 2008, while he was filming in Louisiana.[226]

In December 2008, he told the Canadian press that he had lost several million dollars in the stock market and, unable to sell his Connecticut mansion, had postponed Before I Self-Destruct because of the economic downturn.[227] Jackson won a lawsuit in November 2009 against Taco Bell over the fast-food chain's use of his name without permission.[228]

In 2016, regarding a public feud with rapper Meek Mill, he commented, "You know, he's really not that bright. The easiest thing you can do is bring other people into the statements you're saying, right, while you're writing music."[229]

Jackson endorsed Democratic candidate Hillary Clinton in the run-up for the 2016 U.S. presidential election.[230] He rejected an offer of $500,000 from the Trump campaign to make an appearance on the candidate's behalf.[231] However, he endorsed Donald Trump in 2020, due to his dislike of Joe Biden's tax plans.[232] A week later, he retracted his endorsement, saying on Twitter "Fu*k Donald Trump, I never liked him",[233] and endorsed Biden.[234]

On October 22, 2020, Jackson was honored by Haute Living, along with Watches of Switzerland, in a celebratory affair that included a signature piece of artwork given to him by Jojo Anavim, a hip-hop-style violin performance by Edward W. Hardy and Initio Parfums Prives gifting Jackson a bottle of Oud for Greatness.[235] Jeffrey Hirsch, Aldis Hodge and Alicia Quarles were among the guests congratulating Jackson on all of his accomplishments.[236]

Legal issues, Drugs and assault convictions

On June 29, 1994, Jackson was arrested for selling four vials of cocaine to an undercover police officer. He was arrested again three weeks later, when police searched his home and found heroin, ten ounces of crack cocaine and a starter's pistol. Although Jackson was sentenced to three to nine years in prison, he served six months in a boot camp (where he earned his high-school equivalency diploma). According to him, he did not use cocaine.[15][22][237]

Jackson and four members of his entourage were arrested shortly before 2 a.m. on December 31, 2002, when police found a .25-caliber handgun and a .45-caliber pistol in a parked car (which they searched due to its tinted windows) outside a Manhattan nightclub. The rapper was charged with two counts of criminal possession of a weapon.[238]

Jackson was sentenced to two years' probation on July 22, 2005, for a May 2004 incident, when he was charged with three counts of assault and battery after jumping into an audience when he was hit by a water bottle.[239]

Lawsuits

Use of image

Jackson filed a lawsuit against an advertising company, Traffix of Pearl River, New York, on July 21, 2007, for using his image in a promotion he said threatened his safety. He was alerted by a staff member to an Internet advertisement on a Myspace page. According to court documents, the advertisement had a cartoon image of the rapper with "Shoot the rapper and you will win $5000 or five ring tones guaranteed". Although the ad did not use his name, the image allegedly resembled him and suggested that he endorsed the product. The lawsuit, calling the ad a "vile, tasteless and despicable" use of Jackson's image which "quite literally call[ed] for violence against him", sought unspecified punitive damages and a permanent injunction against the use of his image without permission.[240][241]

Use of name

In 2008, Jackson sued Taco Bell over an ad campaign in which it invited him to change his name for one day from 50 Cent to 79 Cent, 89 Cent, or 99 Cent, in line with pricing for some of its items, and they would donate $10,000 to the charity of his choice. The case was settled out of court.[242][243]

Janitor incident

While walking through Cincinnati/Northern Kentucky International Airport in May 2016, Jackson harassed and insulted a janitor at the airport, accusing him of being under the influence. The janitor was a hearing-impaired, autistic teenager named Andrew Farrell. The parents of the janitor had seen the viral video as disrespect and wanted to sue Jackson for his action against their child. The lawsuit was originally over one million dollars, but the parents settled for a $100,000 donation to Autism Speaks and his apology.[244][245][246][247][248]

Bamba sample

In 2016, a judge declared that Brandon Parrott gave Dr. Dre and 50 Cent the rights to "Bamba" for the song "P.I.M.P."[249]

Other civil and criminal matters

One of his New York homes, purchased for $2.4 million in January 2007 and the center of a lawsuit between Jackson and Shaniqua Tompkins, caught fire on May 30, 2008, while he was filming in Louisiana.[226] On August 5, 2013, Jackson pleaded not guilty to one count of domestic violence and four counts of vandalism in a Los Angeles County court. If convicted of all charges, he faced up to five years in prison and a $46,000 fine. Model-actress Daphne Joy accused Jackson of kicking her and ransacking her bedroom during an argument at her condominium in the Toluca Lake neighborhood of Los Angeles on June 23. He allegedly caused $7,100 in property damage, leaving the scene before police arrived.[250]

Judge Ann Nevins has ordered Jackson back to court because of Instagram messages he made over several months.[251] She said Jackson was not fully clear about his funds and indicated posts of the rapper showing stacks of his money. In March 2016, Jackson claimed that he would no longer use Instagram, electing instead to have his profile page operated by someone else.[252]

In 2020, Jackson was a subject of controversy for his involvement in a viral video of him giving money to a Burger King restaurant in New York City on behalf of a local scammer who was later arrested and charged for Bitcoin scamming and for assaulting and kidnapping his victims on April 24, 2021.[253][254][255]

Feuds

Ja Rule

Before he signed with Interscope Records, Jackson engaged in a public dispute with rapper Ja Rule and his label, Murder Inc. Records, saying that a friend robbed jewelry from Ja Rule and the latter accused him of orchestrating the robbery.[256] Ja Rule said that the conflict stemmed from a Queens video shoot, when Jackson did not like seeing him "getting so much love" from the neighborhood.[257] At The Hit Factory in New York in March 2000, Jackson had an altercation with Murder Inc. associates and received three stitches for a stab wound.[256][258] Rapper Black Child claimed responsibility for the stabbing, saying that he acted in self-defense when he thought someone reached for a gun.[259]

An affidavit by an Internal Revenue Service (IRS) agent suggested ties between Murder Inc. and Kenneth "Supreme" McGriff, a New York drug lord suspected of involvement in the murder of Jam Master Jay and Jackson's shooting. An excerpt read:

The investigation has uncovered a conspiracy involving McGriff and others to murder a rap artist who has released songs containing lyrics regarding McGriff's criminal activities. The rap artist was shot in 2000, survived and thereafter refused to cooperate with law enforcement regarding the shooting. Messages transmitted over the Murder Inc. pager indicate that McGriff is involved in an ongoing plot to kill this rap artist, and that he communicates with Murder Inc. employees concerning the target.[39]

The end of the Jackson-Ja Rule feud was confirmed in May 2011. According to Ja Rule, "I'm cool. We ain't beefing no more. We'll never collaborate. That's just what it is. You don't have to be at war with somebody, but it's also kind of like U.S. and another country that they may not get along with. We don't gotta go to war, but we're not friends either. But we can coincide inside of a world. He's doing him, and he's not thinking about me, and I'm doing me and I'm not thinking about him."[260]

On August 7, 2015, the feud between the two rappers later reignited when Ja Rule gave a feedback to a social follower via Twitter over a similar feud between Meek Mill and Drake. Enraged, Jackson later responded with photos and comments via Instagram, only siding with Drake.[261] The feud resurfaced three years later on January 19, 2018, when Ja Rule took to Twitter, calling out 50 Cent on social media.[262]

The Game

Although Jackson was close to The Game before the latter released his debut album, The Documentary, they grew apart. After The Documentary's release, Jackson felt that The Game was disloyal for saying that he did not want to participate in G-Unit's feuds with other rappers (such as Nas, Jadakiss and Fat Joe) and his desire to work with artists with which G-Unit was feuding. He said that he wrote six songs for the album and did not receive proper credit, which The Game denied.[263]

Jackson later dismissed The Game from G-Unit on Hot 97. After the announcement, The Game (a guest earlier in the evening) tried to enter the building with his entourage. After they were denied entry, one of his associates was shot in the leg in a confrontation with a group of men leaving the building.[264][265] When the situation escalated, the rappers held a joint press conference announcing their reconciliation,[266] and fans were uncertain if the rappers had staged a publicity stunt to boost sales of their recently released albums.[267] After the situation cooled,[268] G-Unit criticized The Game's street credibility and announced that they would not appear on his albums. During a Summer Jam performance The Game announced a boycott of G-Unit, which he called "G-Unot".[269]

After the Summer Jam performance The Game recorded "300 Bars and Runnin'", an extended "diss" of G-Unit and Roc-A-Fella Records, for the mixtape You Know What It Is Vol. 3. Jackson responded with his "Piggy Bank" music video, with The Game as Mr. Potato Head and parodies of other rivals.[270] They have continued attacking each other, with The Game releasing two more mixtapes: Ghost Unit and a mixtape-DVD, Stop Snitchin, Stop Lyin. Jackson superimposed The Game's head on the body of a male stripper for the cover of the Hate It or Love It (G-Unit Radio Part 21) mixtape in response to The Game's pictures of G-Unit dressed as the Village People.[271] The Game, under contract to Aftermath Entertainment, signed with Geffen Records to terminate his contractual obligations with G-Unit (although it is claimed that Jackson pressured Dr. Dre to fire him).[272] G-Unit member Spider Loc has insulted The Game in songs, and the latter released "240 Bars (Spider Joke)" and "100 Bars (The Funeral)" attacking G-Unit and Loc. Jackson's response was "Not Rich, Still Lyin'", mocking The Game.[273] Lloyd Banks replied to the Game on a Rap City freestyle-booth segment, followed by a Game "diss" song ("SoundScan") ridiculing the 13-position drop of Banks' album Rotten Apple on the Billboard 200 chart and its disappointing second-week sales. Banks replied on his mixtape Mo' Money In The Bank Pt. 5: Gang Green Season Continues with "Showtime (The Game's Over)", said that Jackson wrote half of The Documentary and ridiculed The Game's suicidal thoughts.[citation needed]

In October 2006, The Game made a peace overture (which was not immediately answered) to Jackson,[274] but two days later he said on Power 106 that the peace offer was valid for only one day.[275] In several songs on Doctor's Advocate, he implied that the feud was over. He said in July 2009 that the feud had ended with help from Michael Jackson and Diddy,[276] and apologized for his actions.[277] According to Tony Yayo, neither Jackson nor G-Unit accepted his apology[278] and The Game has resumed his calls for a "G-Unot" boycott at concerts. Jackson released "So Disrespectful" on Before I Self Destruct, targeting Jay-Z, The Game and Young Buck.[279] The Game responded with "Shake", poking fun at the music video for Jackson's "Candy Shop".

On January 2, 2015, The Game claimed that he and 50 were "sworn enemies", promising never to reconcile with him anymore,[280] but on August 1, 2016, they ended their twelve-year feud when the two were in the Ace of Diamonds strip club and The Game said "I love 50, man. What happened, that shit was 12 years ago."[281]

In January 2022, the feud reiterated after 50 critiqued Game's Drink Champs interview with N.O.R.E., where he claimed that 50's former competitor Kanye West did "more for me in two weeks than [Dr.] Dre did for me throughout my entire career".[282] The Game responded, commenting that he enclosed the entirety of G-Unit as a group and clothing brand "in a casket", also expressing his likeliness in the Power television trilogy, but warning 50 to "leave [the past] alone or else... I'm outside #Numinati".[283] Then, two months later, in March, 50 Cent published a video via Instagram of Game being shunned by former Interscope Records CEO Jimmy Iovine at a basketball game, poking fun of it while also commenting "50 wrote ya hits". The Game once again flamed 50 after the claims were brought back up and also bragged to "get [50's] girlfriend out of my DM's".[284][285] This was believed to have been a consequential result of Game claiming on Drink Champs to be "the best and a better rapper" than Eminem, with whom 50 still remains close friends.[286][287] Additionally, Game's manager, Wack 100, has subliminally called out or questioned 50 Cent's credibility, over the rapper's surprise appearance at the Super Bowl LVI halftime show and ghostwriting allegations.[288][289][290][291]

Cam'ron

Jackson's issues with former Diplomat Cam'ron began in 2007, when they had a live argument on The Angie Martinez Show on Hot 97 radio. Jackson commented that he felt that the music division of Koch Entertainment (known today as MNRK Music Group) was a "graveyard", meaning major record labels would not work with their artists.[292] Cam'ron then ridiculed the record sales of G-Unit members Lloyd Banks and Mobb Deep by pointing out that Dipset member Jim Jones outsold both of their albums despite not being signed to a major label, and also went on to clarify that his group, The Diplomats, had a distribution deal from several labels.[292] Both rappers released diss songs with videos on YouTube. Jackson released "Funeral Music", and suggested in the song that Cam'ron is no longer able to lead The Diplomats and that Jim Jones should take his place. Cam'ron responded with "Curtis" and "Curtis Pt. II", in which he makes fun of not only Jackson's first name, but also his appearance, calling him "a gorilla, with rabbit teeth". Jackson responded by releasing "Hold On" with Young Buck. Since 2009, the feud slowly died down, and they eventually reconciled in 2016.[293]

Rick Ross

Although Rick Ross began a feud with Jackson over an alleged incident at the 2008 BET Hip Hop Awards, Jackson told news sources he did not remember seeing Ross there.[294] Later that month Ross' "Mafia Music" was leaked on the Internet, with lyrics apparently disparaging Jackson. Several days later, Jackson released "Officer Ricky (Go Head, Try Me)" in response to "Mafia Music". The following day, Ross appeared on Shade 45 (Eminem's Sirius channel) and told Jackson to come up with something better in 24 hours.

Before leaving for Venezuela, Jackson uploaded a video ("Warning Shot") and the first of a series of "Officer Ricky" cartoons. In early February he uploaded a YouTube video in which he interviewed "Tia", the mother of one of Ross' children; according to her, Ross is in reality a correctional officer.[295] On February 5, 2009, The Game phoned Seattle radio station KUBE. Asked about the dispute between Jackson and Ross, he sided with Jackson and offered to mediate: "Rick Ross, holla at your boy, man" and "50 eating you, boy."[296]

On his album Deeper Than Rap, Ross refers to Jackson in "In Cold Blood" and Jackson's mock funeral is part of the song's video. When the song was released, Ross said that he ended Jackson's career.[297] "Rick Ross is Albert From CB4. You ever seen the movie? He's Albert," Jackson replied in an interview. "It never gets worse than this. You get a guy that was a correctional officer come out and base his entire career on writing material from a drug dealer's perspective such as "Freeway" Ricky Ross."[298] Their feud rekindled at the 2012 BET Hip Hop Awards, where Jackson and G-Unit members Kidd Kidd, Mike Knox, Tony Yayo were seen on video attacking Gunplay (a member of Ross' Maybach Music Group). Gunplay's Maybach Music diamond necklace was stolen during the brawl, and several days later Jackson appeared at a Washington, D.C. bowling alley wearing Gunplay's chain.[299] On January 30, 2013, Jackson tweeted that Ross' attempted drive-by shooting on his birthday three days earlier was "staged".[300]

Awards and nominations

Main article: List of awards and nominations received by 50 Cent

Discography

Main articles: 50 Cent albums discography and 50 Cent singles discography

See also: G-Unit discography

Studio albums

• Get Rich or Die Tryin' (2003)
• The Massacre (2005)
• Curtis (2007)
• Before I Self Destruct (2009)
• Animal Ambition (2014)

Collaborative albums

• Beg for Mercy (with G-Unit) (2003)
• T·O·S (Terminate on Sight) (with G-Unit) (2008)

Filmography

See also: 50 Cent videography

Film

Television

Video games

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External links

50 Cent at Wikipedia's sister projects

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  Data from Wikidata

• Official website
  
• 50 Cent at IMDb 
  

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