Something SUPER special happened in 2016. Show
It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China). In fact, TikTok amassed over 3 billion downloads and penetrated one-third of all social media users on this planet in less than four short years. It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok really knew how to work the social media growth playbook. In this statistic roundup, you’ll learn: So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. Let’s dive right in: TikTok Statistics (Editors Picks)
When Was TikTok Made?TikTok / Douyin was initially launched into China’s App market in September 2016 by parent company Bytedance; it racked up 100 million users in a year. TikTok, the international version, had a release date in September 2017 following the acquisition of a video-sharing startup, Musical.ly. Douyin kept its launch name in China, and now the twin apps are available in 141 countries, working in 39 languages via the App Store and Google Play. Monthly Number of Active TikTok UsersHow Many People Are on TikTok?According to parent company Bytedance, TikTok currently has 1 billion monthly active users. In fact, these user figures make the app one of the fastest-growing ever in terms of the percentage of the market it’s captured since 2016. Let’s break these numbers down. Global TikTok User Penetration Statistics:
Despite the dizzying entanglement with the Trump administration where nationwide ban threats emerged due to potential security risks, the U.S. has been a vital growth area in both revenue and users. Let’s check out the current number of U.S.-specific users. How Many Americans Use TikTok?
Sources: CNBC 1, CNBC 2, Statista, Backlinko, BankMyCell, WorldoMeters, SmartInsights Official Number of TikTok DownloadsHow Many Downloads Does TikTok Have (App Store & Google Play)According to SensorTower estimates, the total number of TikTok downloads has reached 3 billion, making it the most downloaded app in Q1 and Q2 2021. TikTok is the first app outside of Facebook to reach the milestone of 3 billion downloads. Worldwide TikTok Download Statistics:
Besides the advertising campaigns and pandemic, there were some key countries and territories behind the sudden leap of installations: Top TikTok Downloads by Country (USA/China/Global)
Top 10 Apps by All-Time Downloads (2010-2019)According to AppAnnie, ByteDance’s app managed to rank #7 for all-time downloads. Not bad considering they launched two-thirds into the decade the measurement was taken from!
Sources: SensorTower 1, SensorTower 2, InfluencerMarketingHub, Mediakix, TikTok, Statista 1, Statista 2, AppAnnie TikTok User Growth Rate StatisticsU.S. & Global Monthly Active User Growth RatesAccording to parent company Bytedance, TikTok’s global monthly users have grown 1,157.76% since January 2018, where it had 54.7 million users. In the US, the app has seen a 787.86% increase in users within the same period, going from 11.2 to over 100 million active users. Official Monthly Active User Growth (Worldwide)According to company filings, these are the latest figures highlighting its 1,157.76% growth since 2017 for TikTok’s international app (excluding Douyin, which is covered below).
Official Monthly Active User Growth (USA Only)According to company filings for the U.S. market, these are the latest figures highlighting its 787.86% growth since 2017 for TikTok’s international app.
It’s no doubt that Bytedance’s app has crushed it, but it’s impressive how much. Since launching in 2016, TikTok has surpassed these social network startups in monthly active users, and these guys had a HUGE head start:
According to the data website Alexa, TikTok ranks 66th in global internet engagement. TikTok Revenue Growth & How Much it’s Worth
Sources: CNBC 1, CNBC 2, InfluencerMarketingHub, Alexa, Reuters, Bloomberg, Techcrunch Where Does TikTok Rank in Social Media Popularity?In September 2021, TikTok has risen to be the 7th ranked social network worldwide, with 1 billion active users. Here are the exact numbers:
Sources: TikTok, Statista, CNBC 1, CNBC 2. Key TikTok User DemographicsHow Much Time do People Spend on TikTok?Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. Its average session time of 10.85 minutes makes it the most engaging social media app available today. In the US, on average TikTok users spend 33 minutes per day using the app. Engagement: Average Time Spent on TikTok
Engagement: TikTok User Interaction Statistics
Average engagement rate in 2019 by followers
Demographics: U.S. TikTok Users by AgeEven though more adults adopt the app, only 31.3% of their user base is aged 40 and over. In fact, 47.4% of TikTok users in the U.S. are aged 10-29. Here’s a full breakdown:
Between 2018-2020, the number of American adults using TikTok grew 5.5 times. Demographics: TikTok Users by GenderRecent gender demographics in 2020 show TikTok skews 60% of females, and 40% of males use the app worldwide. In the United States, however, female users outnumber males 2:1. Sources: Statista 1, Statista 2, Statista 3, Statista 4, Backlinko, Business of Apps, AppAnnie, Hootsuite, Mediakix, Reuters, Builtvisible, InfluencerMarketingHub Top TikTok Users, Categories & Creator EarningsThe most-followed TikTok user is Charli D’Amelio, with over 125 million followers, a 37.72% increase since October 2020. TOP 10: Popular TikTok Users/Channel CreatorsHere are the exact follower numbers:
Let’s take a look at how much the creators make with that number of followers: TikTok User Earnings
What about brands?It’s worth mentioning that in June 2020, they launched the ability for brands to run their own ads within the video-sharing giants’ app. Now they have an established advertising platform like their peers; we can expect to see colossal growth in the company’s revenue and the value of parent company Bytedance. So, where is all the action happening? Let’s take a look at the top video-sharing platforms by category views. TOP 10: TikTok Content CategoriesHere’s a table with all the numbers:
If you want to get seen, you’re going to need the right hashtags to boost engagement. 10 Best TikTok Hashtags in terms of popularity
These are the top hashtags used today in terms of popularity, however, you’ll get lost in the sheer number of posts. If you’re looking to get noticed, you should use category-focused hashtags and keep an eye on trending ones too, InfluencerMarketingHub has a great guide. Sources: Social Blade, Statista 1, Statista 2, InfluencerMarketingHub Conclusion That’s a wrap for my roundup of TikTok statistics. The stat that knocked my socks off was the fact Bytedance’s apps grew their monthly users at twice the rate of current market leaders like Facebook and Instagram – I can’t wait to see how this growth rate unfolds. Now I’d like to hear from you: Do you think their growth is sustainable? What else would you like to see added to this roundup? Or have a question? Either way, please jump in and leave a comment below. |