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Page 2
Variables
Type
Description
Reasons for social media use before an activity:
• activity planning
Categorical
Yes/No
• travel arrangements
Categorical
Yes/No
Influence of … on activity planning:
• reviews and ratings
Categorical
Yes/No
• photos/ videos
Categorical
Yes/No
• proposed transport mode
Categorical
Yes/No
Influence of … on activity planning:
• reviews and ratings
Ordinal
1–5a
• photos/ videos
Ordinal
1–5a
• proposed transport mode
Ordinal
1–5a
Post type that would mostly affect users’ travel arrangement:
Categorical
Multiple Choice
• a post by a famous person/ account that you follow
• a sponsored post
• a post by a designated account related to transport