With unemployment at 9.7%, many people find themselves competing for the same jobs. So, how can you distinguish yourself in a job market filled with so many applicants?
You can increase your chance for success in this tough job market by sharpening your skills and making yourself a more attractive applicant Here are 5 tips that will make you more marketable in the current job market.
Making Yourself More Marketable
1. Go Back to School
Furthering your education is a great way of improving your employment prospects. Economic downturns are normally a boom for educational institutions as job applicants return to school to get a competitive advantage. Have you been meaning to finish your undergraduate studies? Have you been thinking about getting a graduate degree to increase your chances of finding a management position? There are a number of schools that offer distance education classes for your busy schedule. Some of the more popular online schools include University of Phoenix, DeVry University, and Strayer University. It’s important to check the accreditation of each institution and make sure that they offer the major you are seeking. If you can’t pay cash for the higher education, make sure you weigh the cost of the degree versus the value it will bring to you in the job marketplace. Don’t just get a degree to get a degree. Do your research and make sure it will translate into a higher salary in a job industry you want to be in.
2. Complete a Certification Program
Let’s assume you would like to work in a company’s IT department. You could become a Microsoft Certified Professional. This certification can be used to work as a software engineer, network administrator, IT technician or in any IT related field. Cisco, Apple, and IBM all offer similar certification programs that could help in your career path. There are certifications in just about any field including accounting, education, finance, law, security, and technology. Professional certifications offer an assurance to employers that you are qualified to perform certain job duties and tasks. Certifications help you stand out from the cesspool of job applicants that you’ll be competing against.
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3. Improve Your Skills
Learning a new skill is always a worthwhile endeavor, and it can lead to job offers or job promotion. Just about any employee can benefit from improving their communication skills. Or you could increase your technical skills by learning a new computer language. For example, an individual seeking employment as a computer programmer may find it beneficial to learn how to write code using C++, Java or PHP. You could improve your computer skills by taking classes at your local college. Becoming proficient in document, spreadsheet, and database management will look good on your resume as well and help out no matter what industry you want to work in.
4. Work for Free
Are you having a difficult time getting a company to hire you for a particular position because of a lack of job experience? If so, why not volunteer? If you can afford to do it financially, take an internship or volunteer position. Think of a volunteer position as an opportunity to get your foot in the door. This is one of the best ways to get the inside track to a job. Not only are you gaining valuable knowledge and experience, but you are making lifelong contacts. Most companies hire from the inside which makes it very possible that a volunteer position could end up turning into full-time employment.
5. Practice Your Interview Skills
With so many employees entering the job market, more employers are using telephone interviews to sift through potential candidates. Surviving the phone interview is the first step to securing a face-to-face interview.
4 Quick Tips for the Phone Interview:
- Dress up. I know it seems pointless, but most people speak differently based on what they are wearing. Dressing professionally will help you talk more appropriately.
- Pay attention. Be energetic and enthusiastic. Listen closely. Respond without cutting off the interviewer. You can gauge if an interviewer is losing interest in you as a candidate. Listen for words like “great” and “uh-huh”.
- Be proactive. Be prepared with answers to potential interview questions. Always answer questions with action words such as can, have, and will. Make a list of questions about the job that you would like to ask the interviewer.
- Practice. There may be companies that contact you about a position that you’re not excited about. Even if you know you’ll never take the job, still take advantage of the opportunity to interview and hone your skills. This will really come in handy for that interview you do really care about. Also, if you have a family member or friend willing to help out, have them give you a mock interview.
Final Word
I know that finding a job in this economy is not the easiest thing in the world. But with persistence, dedication, and hard work you can improve your chances of finding employment. What other tips do you have that could increase a job seeker’s chances for finding employment?
Employers value seven basic categories of skills in college graduates during the hiring process (Appleby, 2014), and the presence or absence of these skills also determines whether new college hires succeed or fail on the job (Gardner, 2007).
The three purposes of this article are to:
- Make you aware of these seven basic skill categories.
- Help you identify the specific skills within each of these categories.
- Provide you with career-development advice about how to use both the curricular and extracurricular components of your undergraduate education to develop and/or strengthen these skills.
If you lack these skills when you enter today’s competitive job market, you place yourself in a risky position because your more skillful peers will have a clear advantage over you during all stages of the hiring process. Once you become aware of these skills — and begin to collaborate with an academic or career advisor to create a semester-by-semester plan to attain them — then you can begin the process of including them in your cover letters and resumes in ways that will convince employers to hire you. Do not postpone your attempts to develop these skills. Begin this process now, not tomorrow, not at the end of this semester and absolutely not until after you graduate when your undergraduate education has ended and it will be too late to use it to develop these skills.
1. Communication skills
Writing, speaking, listening, reading
People employed in the positions to which most college graduates aspire must not only write and speak clearly, coherently and persuasively, but must also attend to, remember, understand and act upon the information they read and hear. All students take basic communication courses such as English composition and speech. Unfortunately, many students do not understand the relevance of the skills taught in these courses to their professional futures and, therefore, take them to simply “get them out of the way” rather than to learn from them. Please take these courses seriously; without the skills they teach, you will put yourself at risk not only in the process of acquiring a job, but also in your ability to succeed in that job and to keep it once you are hired.
Take advanced classes in these areas (e.g., interpersonal communication and technical writing) and seek out experiences that will provide you with opportunities to practice your ability to read, listen, write and speak (i.e., classes that require extensive reading assignments, information-rich lectures, demanding written assignments and formal oral presentations).
2. Collaboration skills
Working well in groups
Dealing sensitively and effectively with diverse populations
Exhibiting various forms of leadership, including supervising, influencing and motivating others
Your employer will require you to perform complex tasks that require teamwork. No one works alone, and almost all teams are composed of people who differ in terms of gender, race, culture, ethnicity, religion, marital status, education, socioeconomic status, sexual orientation, age and physical or mental ability.
The skills necessary to be a productive member of a diverse team can only be acquired through practice, and the best place to practice these skills is in course-based group projects or extracurricular activities that involve working with groups composed of diverse members. The worst possible thing you can do in college is isolate yourself from diversity by deliberately deciding to live, study, work and spend your leisure time with only those students who are similar to you.
3. Critical thinking and research skills
Applying information to solve organizational problems
Using statistical skills to summarize, organize and analyze data
Finding, gathering and organizing information from a variety of sources
Creating new knowledge by integrating existing information
Employers seek out people who can solve problems, analyze data and create new ideas. One way to develop the critical thinking and research skills employers value is to participate in research projects that require the following critical thinking skills:
- Retention and comprehension of information about the subject of the research.
- Analysis and evaluation of the body of research upon which the research is based.
- Creation and testing of new hypotheses and the application of research findings to advance knowledge and/or improve the quality of human life.
(Note that research refers to any systematic and organized method of asking questions and finding answers to these questions. It is not limited to the research method(s) of any particular academic discipline or area.)
4. Self-management skills
Being flexible and adaptable
Learning new skills and information
Managing time, stress and conflict successfully
Employers avoid hiring people whose inability to manage time, stress or conflicts causes them to perform poorly on the job by missing deadlines, exhibiting stress-related problems or lowering workplace morale. Strengthen your self-management skills in college by seeking out courses whose instructors expect you to perform in the same responsible, conscientious and mature ways your future employers will demand.
Avoid classes taught by instructors:
- Whose classes are perceived as non-stressful because their subject matter is easy or they do not require you to learn new skills.
- Who reinforce procrastination and irresponsible behavior by accepting late assignments or allowing you to make up missed tests.
- Who do not seem to care if you come to class late, leave class early or miss class entirely.
5. Professional skills
Organizing, planning and carrying out projects
Managing resources
Acting and dressing in a professional manner
Employers want to hire employees who can carry out tasks in a professional manner. Therefore, you should choose classes taught by instructors who have the same high expectations as employers, such as those who:
- Help students develop a strong work ethic by providing them with opportunities to work hard and receive high grades only for excellent work.
- Do not allow students to make up for low performance on assignments or tests with extra credit.
- Require students to plan, organize and carry out complex projects.
- Do not tolerate behaviors in their classrooms that are unacceptable on the job (e.g., texting, surfing the web or receiving cell phone calls; coming to class unprepared to participate; falling asleep; or behaving and dressing in a distracting manner that disrupts the learning process).
6. Technological skills
Computer literacy, word processing, email
You must realize that texting your friends, checking social media and shopping online are not skills valued by employers. In fact, the presence of these actions on the job can lead to highly undesirable outcomes. Employers expect their employees to select and use appropriate technological tools to identify, locate, acquire, store, organize, display, analyze and evaluate verbal, numerical and visual information.
Therefore, students should enroll in classes that require:
- Papers written with word-processing programs.
- Organization of information with databases.
- Manipulation of numbers with spreadsheets.
- Analysis of data with statistical programs.
- Location of information with search engines.
- Enhancement of speeches with presentation software.
- Communication with their instructors and fellow students via the Internet.
Savvy job-seeking students master these skills while they are in college so they can “hit the ground running” when they are hired and not waste their employers’ time by having to be taught these skills on the job.
7. Ethical reasoning skills
The ability to make ethical decisions based on appropriate ethical knowledge
The willingness to act on these decisions
Although this was the least often mentioned skill by employers during the hiring process, it is crucially important for job-seeking college students to possess because of the dire consequences for new hires who fail to demonstrate it on the job. You should be aware that job interviews can include questions designed to evaluate your ability to think and act in an ethical manner, such as “Tell me about a project that required you to be aware of and act in accordance with a set of ethical principles.” The only way to answer this question in a credible manner is to have actually participated in such a project.
Therefore, you should engage in:
- Research projects that require the creation of institutional review board protocols.
- Writing assignments that conform to guidelines prohibiting plagiarism.
- Internships that require you to be aware of, understand and act according to ethical guidelines such as those you would need to follow when you would work with clients whose confidentiality must be protected or who may be exposed to risks.
References
Appleby, D.C. (2014). A skills-based academic advising strategy for job-seeking psychology majors. In R. Miller & J.G. Irons (Eds.), Academic advising: A handbook for advisors and students, Volume 1: Models, students, topics, and issues (pp. 143-156). Retrieved from //www.teachpsych.org/Resources/Documents/ebooks/advising2014Vol1.pdf (PDF, 2.44MB).
Gardner, P. (2007). Moving up or moving out of the company? Factors that influence the promoting or firing of new college hires. East Lansing, Michigan: Michigan State University. Retrieved from //ceri.msu.edu/publications/pdf/brief1-07.pdf (PDF, 9.41MB).
Author’s note
If you would like copies of a sample cover letter and resume that have been created using these skills as their organizational structure, please email me. These are MSWord documents you can modify to include your own contact information, career objectives and skills.