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Page 2
Perceived savings | .94 | .85 | .93 | |
The amount of discount offered on the pair of jeans represents large savings | .91 | |||
The amount of money that customers would save on the pair of jeans is very large | .93 | |||
The amount of discount stated for the pair of jeans is very high | .93 | |||
Perceived quality | .92 | .73 | .92 | |
This pair of jeans would be reliable | .86 | |||
This pair of jeans would be dependable | .86 | |||
This pair of jeans would be durable | .89 | |||
The workmanship on this pair of jeans would be good | .81 | |||
Perceived value | .93 | .87 | .93 | |
This pair of jeans is a good value for the money | .94 | |||
This pair of jeans is a good buy | .93 | |||
At the price shown, this pair of jeans is economicala | .49 | |||
Price discount affect | .92 | .73 | .91 | |
How do you feel after seeing this price discount? | ||||
Happy–unhappy | .92 | |||
Pleased–annoyed | .93 | |||
Content–melancholic | .77 | |||
Excited–calm | .79 | |||
Aroused–unarouseda | .49 | |||
Stimulated–relaxeda | .48 | |||
Purchase intentions | .96 | .90 | .96 | |
I would consider buying this pair of jeans with this price discount | .93 | |||
There is a strong likelihood that I would buy this pair of jeans with this price discount | .95 | |||
I would purchase this pair of jeans with this price discount | .96 |
- The values of CR, AVE, and Cronbach’s alpha shown in the table were calculated after the three items were removed
- CR, composite reliability; AVE, average variance extracted
- aThese three items were removed because the factor loadings were smaller than .50