Marketing investment in social media is forecast to increase

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 32)    1.1 INTRODUCTION TO COVID-19     1.2 COVID-19 HEALTH ASSESSMENT            FIGURE 1 COVID-19: GLOBAL PROPAGATION           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES    1.3 COVID-19 ECONOMIC ASSESSMENT            FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT                    FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY    1.4 OBJECTIVES OF THE STUDY     1.5 MARKET DEFINITION            1.5.1 INCLUSIONS AND EXCLUSIONS    1.6 MARKET SCOPE            1.6.1 MARKET SEGMENTATION           1.6.2 YEARS CONSIDERED FOR THE STUDY    1.7 CURRENCY     1.8 STAKEHOLDERS

    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 43)    2.1 RESEARCH DATA            FIGURE 6 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN           2.1.1 SECONDARY DATA           2.1.2 PRIMARY DATA                    TABLE 1 PRIMARY INTERVIEWS WITH EXPERTS                    2.1.2.1 Breakup of primary profiles                               FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION                    2.1.2.2 Key Industry Insights    2.2 DATA TRIANGULATION            FIGURE 8 DATA TRIANGULATION    2.3 MARKET SIZE ESTIMATION            FIGURE 9 RESEARCH METHODOLOGY: APPROACH           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY─ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET           FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY ─ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS/SERVICES IN THE MARKET    2.4 MARKET FORECAST            TABLE 2 FACTOR ANALYSIS    2.5 ASSUMPTIONS FOR THE STUDY

    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 52)
    FIGURE 12 SOCIAL MEDIA MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION)     FIGURE 13 SOLUTIONS ARE ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD     FIGURE 14 COMPETITIVE INTELLIGENCE IS ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD     FIGURE 15 CLOUD DEPLOYMENT IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD     FIGURE 16 MEDIUM-SIZED ENTERPRISES ARE ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD     FIGURE 17 BFSI IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD     FIGURE 18 GROWING SEGMENTS IN THE MARKET, 2021–2026

    FIGURE 19 MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS (Page No. - 58)    4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA MANAGEMENT MARKET            FIGURE 20 INCREASED NEED FOR SOCIAL MEDIA MANAGEMENT AND COMPETITIVE INTELLIGENCE TO DRIVE THE MARKET GROWTH    4.2 ASIA PACIFIC: MARKET, BY COMPONENT AND COUNTRY            FIGURE 21 SOLUTIONS AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN ASIA PACIFIC IN 2021    4.3 MARKET: MAJOR COUNTRIES

           FIGURE 22 CHINA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 60)
    5.1 INTRODUCTION     5.2 MARKET DYNAMICS            FIGURE 23 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES           5.2.1 DRIVERS                    5.2.1.1 Increase in focus on the market and competitive intelligence                    5.2.1.2 Increase in need for search ROI for social media strategy                               FIGURE 24 SOCIAL MEDIA PENETRATION, BY COUNTRY, 2020                    5.2.1.3 Enhancement of customer experience with social media management                               FIGURE 25 IMPACT OF NEGATIVE ONLINE EXPERIENCE                    5.2.1.4 Increase in user engagement of social media using smartphones                               FIGURE 26 REGION-WISE SOCIAL MEDIA PENETRATION                    5.2.1.5 Shift of people toward virtual realm due to COVID-19           5.2.2 RESTRAINTS                    5.2.2.1 Regulatory and compliance constraints                    5.2.2.2 Lack of common standards and laws                    5.2.2.3 Complexities in the management workflow           5.2.3 OPPORTUNITIES                    5.2.3.1 Voluminous data generation through social media platforms                               FIGURE 27 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017–2020 (BILLION)                    5.2.3.2 Increase in cloud adoption trends                    5.2.3.3 High adoption rate of social media management solutions among small and medium-sized enterprises           5.2.4 CHALLENGES                    5.2.4.1 Lack of standard measures for a social media management platform                    5.2.4.2 Lack of a single solution to manage the increasing unstructured data    5.3 IMPACT OF COVID-19 ON SOCIAL MEDIA MANAGEMENT            5.3.1 DRIVERS AND OPPORTUNITIES           5.3.2 RESTRAINTS AND CHALLENGES           5.3.3 CUMULATIVE GROWTH ANALYSIS    5.4 CASE STUDY ANALYSIS            5.4.1 HOSPITALITY                    5.4.1.1 Use case 1: Five Guys implements social media management tools to track brand image and to analyze customer behavior           5.4.2 BANKING                    5.4.2.1 Use case 2: OCBC Improves customer engagement and monitoring across different social media channels           5.4.3 MEDIA AND ENTERTAINMENT                    5.4.3.1 Use case 3: Clear Channel tracked advertisement success across all channels more efficiently           5.4.4 ENERGY AND UTILITIES                    5.4.4.1 Use case 4: Stadtwerke München improves customer engagement with a social media management platform           5.4.5 HEALTHCARE AND LIFE SCIENCE                    5.4.5.1 Use case 5: Chobani implemented social media management tools to track brand image and audience listening    5.5 SUPPLY CHAIN ANALYSIS            FIGURE 28 SUPPLY CHAIN ANALYSIS: SOCIAL MEDIA MANAGEMENT MARKET    5.6 ECOSYSTEM            TABLE 3 ECOSYSTEM: MARKET    5.7 PORTER’S FIVE FORCES ANALYSIS            TABLE 4 IMPACT OF EACH FORCE ON THE MARKET           FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: MARKET           5.7.1 THREAT FROM NEW ENTRANTS           5.7.2 THREAT FROM SUBSTITUTES           5.7.3 BARGAINING POWER OF SUPPLIERS           5.7.4 BARGAINING POWER OF BUYERS           5.7.5 INTENSITY OF COMPETITIVE RIVALRY    5.8 PATENT ANALYSIS            TABLE 5 PATENTS GRANTED TO VENDORS IN THE SOCIAL MEDIA MANAGEMENT MARKET    5.9 PRICING MODEL ANALYSIS            TABLE 6 PRICING ANALYSIS    5.10 REGULATORY IMPLICATIONS            5.10.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)           5.10.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)           5.10.3 GRAMM-LEACH-BLILEY ACT (GLBA)           5.10.4 GENERAL DATA PROTECTION REGULATION (GDPR)           5.10.5 TECHNOLOGIES IN SOCIAL MEDIA MANAGEMENT                    5.10.5.1 Big data                    5.10.5.2 Machine learning                    5.10.5.3 AI

                    5.10.5.4 Augmented reality

6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT (Page No. - 82)    6.1 INTRODUCTION            6.1.1 COMPONENT: COVID-19 IMPACT                    FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD                    TABLE 7 MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                    TABLE 8 MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)    6.2 SOLUTIONS            6.2.1 SOLUTIONS: MARKET DRIVERS                    FIGURE 31 SOCIAL MEDIA MARKETING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD                    TABLE 9 SOLUTIONS: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)                    TABLE 10 SOLUTIONS: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)                    TABLE 11 SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 12 SOLUTIONS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)                    6.2.1.1 Social media marketing                    6.2.1.2 Social media marketing: market drivers                               6.2.1.2.1 Social Ad Technology and Selling                               6.2.1.2.2 Social Advocacy                               TABLE 13 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)                               TABLE 14 SOCIAL MEDIA MARKETING: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)                               TABLE 15 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                               TABLE 16 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)                    6.2.1.3 Social media listening, monitoring, and analytics                    6.2.1.4 Social media listening, monitoring, and analytics: market drivers                               6.2.1.4.1 Social Media Listening and Monitoring                               6.2.1.4.2 Social Media Analytics                               TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)                               TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)                               TABLE 19 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                               TABLE 20 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)                    6.2.1.5 Social media asset and content management                    6.2.1.6 Social media asset and content management: market drivers                               TABLE 21 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                               TABLE 22 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)                    6.2.1.7 Social media risk and compliance management                    6.2.1.8 Social media risk and compliance management: market drivers                               TABLE 23 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                               TABLE 24 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    6.3 SERVICES            6.3.1 SERVICES: MARKET DRIVERS                    FIGURE 32 MANAGED SERVICES SEGMENT TO GROW WITH THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD                    TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)                    TABLE 26 SERVICES: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)                    TABLE 27 SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 28 SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)           6.3.2 PROFESSIONAL SERVICES           6.3.3 PROFESSIONAL SERVICES: MARKET DRIVERS                    TABLE 29 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)                    TABLE 30 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)                    TABLE 31 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 32 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)                    6.3.3.1 Implementation and consulting services                               TABLE 33 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                               TABLE 34 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)                    6.3.3.2 Training and support services                               TABLE 35 TRAINING AND SUPPORT SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                               TABLE 36 TRAINING AND SUPPORT SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)           6.3.4 MANAGED SERVICES           6.3.5 MANAGED SERVICES: MARKET DRIVERS                    TABLE 37 MANAGED SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)

                    TABLE 38 MANAGED SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE (Page No. - 99)    7.1 INTRODUCTION            7.1.1 DEPLOYMENT MODE: COVID-19 IMPACT                    FIGURE 33 CLOUD DEPLOYMENT MODE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD                    TABLE 39 MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                    TABLE 40 MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)    7.2 ON-PREMISES            7.2.1 ON-PREMISES: MARKET DRIVERS                    TABLE 41 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 42 ON-PREMISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    7.3 CLOUD            7.3.1 CLOUD: MARKET DRIVERS                    TABLE 43 CLOUD: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)

                    TABLE 44 CLOUD: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 104)
    8.1 INTRODUCTION            8.1.1 ORGANIZATION SIZE: COVID-19 IMPACT                    FIGURE 34 MEDIUM-SIZED ENTERPRISES TO LEAD THE MARKET DURING THE FORECAST PERIOD                    TABLE 45 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                    TABLE 46 MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)    8.2 SMALL ENTERPRISES            8.2.1 SMALL ENTERPRISES: MARKET DRIVERS                    TABLE 47 SMALL ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 48 SMALL ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    8.3 MEDIUM-SIZED ENTERPRISES            8.3.1 MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS                    TABLE 49 MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 50 MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    8.4 LARGE ENTERPRISES            8.4.1 LARGE ENTERPRISES: MARKET DRIVERS                    TABLE 51 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)

                    TABLE 52 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION (Page No. - 111)    9.1 INTRODUCTION            FIGURE 35 COMPETITIVE INTELLIGENCE APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD           TABLE 53 MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)           TABLE 54 MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)           9.1.1 APPLICATION: MARKET DRIVERS           9.1.2 APPLICATION: COVID-19 IMPACT    9.2 SALES AND MARKETING MANAGEMENT            9.2.1 SALES AND MARKETING MANAGEMENT: MARKET DRIVERS                    TABLE 55 SALES AND MARKETING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 56 SALES AND MARKETING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    9.3 CUSTOMER EXPERIENCE MANAGEMENT            9.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS                    TABLE 57 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)                    TABLE 58 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)                    TABLE 59 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 60 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)           9.3.2 SOCIAL CARE AND MESSAGING           9.3.3 CUSTOMER DATA PLATFORM    9.4 COMPETITIVE INTELLIGENCE            9.4.1 COMPETITIVE INTELLIGENCE: MARKET DRIVERS                    TABLE 61 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 62 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    9.5 RISK MANAGEMENT AND FRAUD DETECTION            9.5.1 RISK MANAGEMENT AND FRAUD DETECTION: MARKET DRIVERS                    TABLE 63 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                    TABLE 64 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)    9.6 OTHERS            TABLE 65 OTHERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)

           TABLE 66 OTHERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL (Page No. - 121)
     10.1 INTRODUCTION              10.1.1 VERTICALS: COVID-19 IMPACT                       FIGURE 36 TRAVER AND HOSPITALITY TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD                       TABLE 67 MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                       TABLE 68 MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)     10.2 BFSI              10.2.1 BFSI: MARKET DRIVERS                       TABLE 69 BFSI: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 70 BFSI: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.3 RETAIL AND CONSUMER GOODS              10.3.1 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS                       TABLE 71 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 72 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.4 GOVERNMENT AND PUBLIC SECTOR              10.4.1 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIUM MANAGEMENT MARKET DRIVERS                       TABLE 73 GOVERNMENT AND PUBLIC SECTOR: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 74 GOVERNMENT AND PUBLIC SECTOR: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.5 HEALTHCARE AND LIFE SCIENCES              10.5.1 HEALTHCARE AND LIFE SCIENCES: MARKET DRIVERS                       TABLE 75 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 76 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.6 IT AND TELECOM              10.6.1 IT AND TELECOM: MARKET DRIVERS                       TABLE 77 IT AND TELECOM: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 78 IT AND TELECOM: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.7 MEDIA AND ENTERTAINMENT              10.7.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS                       TABLE 79 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 80 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.8 MANUFACTURING              10.8.1 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS                       TABLE 81 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 82 MANUFACTURING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.9 TRAVEL AND HOSPITALITY              10.9.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS                       TABLE 83 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)                       TABLE 84 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)     10.10 OTHERS                TABLE 85 OTHERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)

               TABLE 86 OTHERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION (Page No. - 137)
     11.1 INTRODUCTION                FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE AND ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD     11.2 NORTH AMERICA              11.2.1 NORTH AMERICA: MARKET DRIVERS             11.2.2 NORTH AMERICA: COVID-19 IMPACT             11.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS                       11.2.3.1 Health Insurance Portability and Accountability Act of 1996                       11.2.3.2 California Consumer Privacy Act                       11.2.3.3 Health Information Technology for Economic and Clinical Health Act                       11.2.3.4 Sarbanes Oxley Act                       11.2.3.5 The United States Securities and Exchange Commission                       11.2.3.6 International Organization For Standardization 27001                       11.2.3.7 California Consumer Privacy Act                       11.2.3.8 Federal Information Security Management Act                       11.2.3.9 Payment Card Industry Data Security Standard            11.2.3.10 Federal Information Processing Standards                                   FIGURE 38 NORTH AMERICA MARKET SNAPSHOT                                   TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                                   TABLE 88 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                                   TABLE 89 NORTH AMERICA MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                                   TABLE 90 NORTH AMERICA MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                                   TABLE 91 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)                                   TABLE 92 NORTH AMERICA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                                   TABLE 93 NORTH AMERICA MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                                   TABLE 94 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                                   TABLE 95 NORTH AMERICA MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                                   TABLE 96 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                                   TABLE 97 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                                   TABLE 98 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                                   TABLE 99 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                                   TABLE 100 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                                   TABLE 101 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                                   TABLE 102 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)                                   TABLE 103 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)                                   TABLE 104 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)             11.2.4 UNITED STATES                       TABLE 105 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                       TABLE 106 UNITED STATES: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                       TABLE 107 UNITED STATES: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                       TABLE 108 UNITED STATES: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                       TABLE 109 UNITED STATES: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                       TABLE 110 UNITED STATES: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                       TABLE 111 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                       TABLE 112 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                       TABLE 113 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                       TABLE 114 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                       TABLE 115 UNITED STATES: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                       TABLE 116 UNITED STATES: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                       TABLE 117 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                       TABLE 118 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                       TABLE 119 UNITED STATES: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                       TABLE 120 UNITED STATES: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)             11.2.5 CANADA                       TABLE 121 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                       TABLE 122 CANADA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                       TABLE 123 CANADA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                       TABLE 124 CANADA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                       TABLE 125 CANADA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                       TABLE 126 CANADA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                       TABLE 127 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                       TABLE 128 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                       TABLE 129 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                       TABLE 130 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                       TABLE 131 CANADA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                       TABLE 132 CANADA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                       TABLE 133 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                       TABLE 134 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                       TABLE 135 CANADA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                       TABLE 136 CANADA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)     11.3 EUROPE, MIDDLE EAST, AND AFRICA              11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS             11.3.2 EUROPE, MIDDLE EAST, AND AFRICA: COVID-19 IMPACT             11.3.3 EUROPE, MIDDLE EAST, AND AFRICA: REGULATORY IMPLICATIONS                       11.3.3.1 General Data Protection Regulation                       11.3.3.2 European Committee for Standardization                       11.3.3.3 European Technical Standards Institute                       11.3.3.4 Israeli Privacy Protection Regulations (Data Security), 5777-2017                       11.3.3.5 Cloud Computing Framework                       11.3.3.6 GDPR Applicability in the Kingdom of Saudi Arabia (KSA)                       11.3.3.7 Protection of Personal Information Act                                   TABLE 137 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                                   TABLE 138 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                                   TABLE 139 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                                   TABLE 140 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                                   TABLE 141 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                                   TABLE 142 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                                   TABLE 143 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                                   TABLE 144 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                                   TABLE 145 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                                   TABLE 146 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                                   TABLE 147 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                                   TABLE 148 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                                   TABLE 149 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                                   TABLE 150 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                                   TABLE 151 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                                   TABLE 152 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)                                   TABLE 153 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)                                   TABLE 154 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)             11.3.4 GERMANY                       TABLE 155 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                       TABLE 156 GERMANY: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                       TABLE 157 GERMANY: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                       TABLE 158 GERMANY: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                       TABLE 159 GERMANY: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                       TABLE 160 GERMANY: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                       TABLE 161 GERMANY: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                       TABLE 162 GERMANY: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                       TABLE 163 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                       TABLE 164 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                       TABLE 165 GERMANY: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                       TABLE 166 GERMANY: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                       TABLE 167 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                       TABLE 168 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                       TABLE 169 GERMANY: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                       TABLE 170 GERMANY: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)             11.3.5 UK & IRELAND             11.3.6 FRANCE             11.3.7 SPAIN             11.3.8 SAUDI ARABIA             11.3.9 ITALY               11.3.10 REST OF EUROPE, MIDDLE EAST, AND AFRICA     11.4 ASIA PACIFIC              11.4.1 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS             11.4.2 ASIA PACIFIC: COVID-19 IMPACT             11.4.3 ASIA PACIFIC: REGULATORY IMPLICATIONS                       11.4.3.1 Privacy Commissioner for Personal Data                       11.4.3.2 Act on the Protection of Personal Information                       11.4.3.3 Critical Information Infrastructure                       11.4.3.4 International Organization for Standardization 27001                       11.4.3.5 Personal Data Protection Act                                   FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT                                   TABLE 171 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                                   TABLE 172 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                                   TABLE 173 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                                   TABLE 174 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                                   TABLE 175 ASIA PACIFIC: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                                   TABLE 176 ASIA PACIFIC: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                                   TABLE 177 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                                   TABLE 178 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                                   TABLE 179 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                                   TABLE 180 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                                   TABLE 181 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                                   TABLE 182 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                                   TABLE 183 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                                   TABLE 184 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                                   TABLE 185 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                                   TABLE 186 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)                                   TABLE 187 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)                                   TABLE 188 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)             11.4.4 CHINA                       TABLE 189 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                       TABLE 190 CHINA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                       TABLE 191 CHINA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                       TABLE 192 CHINA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                       TABLE 193 CHINA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                       TABLE 194 CHINA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                       TABLE 195 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                       TABLE 196 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                       TABLE 197 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                       TABLE 198 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                       TABLE 199 CHINA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                       TABLE 200 CHINA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                       TABLE 201 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                       TABLE 202 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                       TABLE 203 CHINA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                       TABLE 204 CHINA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)             11.4.5 JAPAN             11.4.6 ANZ             11.4.7 INDIA             11.4.8 SINGAPORE             11.4.9 REST OF APAC     11.5 LATIN AMERICA              11.5.1 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS             11.5.2 LATIN AMERICA: COVID-19 IMPACT             11.5.3 LATIN AMERICA: REGULATORY IMPLICATIONS                       11.5.3.1 Brazil Data Protection Law                       11.5.3.2 Argentina Personal Data Protection Law No. 25.326                       11.5.3.3 Federal Law on Protection of Personal Data Held by Individuals                                   TABLE 205 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)                                   TABLE 206 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)                                   TABLE 207 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)                                   TABLE 208 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)                                   TABLE 209 LATIN AMERICA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)                                   TABLE 210 LATIN AMERICA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)                                   TABLE 211 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)                                   TABLE 212 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)                                   TABLE 213 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)                                   TABLE 214 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)                                   TABLE 215 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)                                   TABLE 216 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)                                   TABLE 217 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)                                   TABLE 218 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)                                   TABLE 219 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)                                   TABLE 220 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)                                   TABLE 221 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)                                   TABLE 222 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)             11.5.4 MEXICO             11.5.5 COLOMBIA             11.5.6 BRAZIL

             11.5.7 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE (Page No. - 201)
     12.1 OVERVIEW      12.2 MARKET EVALUATION FRAMEWORK                FIGURE 40 SOCIAL MEDIA MANAGEMENT MARKET EVALUATION FRAMEWORK     12.3 MARKET RANKING                FIGURE 41 MARKET RANKING IN 2020     12.4 MARKET SHARE ANALYSIS                TABLE 223 MARKET: DEGREE OF COMPETITION               FIGURE 42 MARKET SHARE ANALYSIS OF COMPANIES IN THE      12.5 KEY MARKET DEVELOPMENTS                FIGURE 43 KEY DEVELOPMENTS IN THE MARKET FOR 2019–2021             12.5.1 NEW PRODUCT LAUNCHES                       TABLE 224 SOCIAL MEDIA MANAGEMENT SYSTEM MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2019–2021             12.5.2 DEALS                       TABLE 225 SOCIAL MEDIA MANAGEMENT SYSTEM MARKET: DEALS, 2019–2021     12.6 COMPANY EVALUATION MATRIX                TABLE 226 COMPANY PRODUCT FOOTPRINT               TABLE 227 COMPANY SOLUTION FOOTPRINT               TABLE 228 COMPANY REGION FOOTPRINT               TABLE 229 COMPANY COMPONENT FOOTPRINT             12.6.1 STAR             12.6.2 EMERGING LEADERS             12.6.3 PERVASIVE             12.6.4 PARTICIPANTS                       FIGURE 44 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, KEY COMPANY EVALUATION MATRIX     12.7 STARTUP/SME EVALUATION MATRIX, 2021              12.7.1 PROGRESSIVE COMPANIES             12.7.2 RESPONSIVE COMPANIES             12.7.3 DYNAMIC COMPANIES             12.7.4 STARTING BLOCKS

                       FIGURE 45 GLOBAL MARKET: STARTUP/SME EVALUATION MATRIX, 2021

13 COMPANY PROFILES (Page No. - 216)     13.1 INTRODUCTION (Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View)*     13.2 KEY PLAYERS              13.2.1 ADOBE                       TABLE 230 ADOBE: BUSINESS OVERVIEW                       FIGURE 46 ADOBE: COMPANY SNAPSHOTS                       TABLE 231 ADOBE: PRODUCTS OFFERED                       TABLE 232 ADOBE: SOCIAL MEDIA MANAGEMENT MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 233 ADOBE: MARKET: DEALS             13.2.2 IBM                       TABLE 234 IBM: BUSINESS OVERVIEW                       FIGURE 47 IBM: COMPANY SNAPSHOT                       TABLE 235 IBM: PRODUCTS OFFERED                       TABLE 236 IBM: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 237 IBM: MARKET: DEALS             13.2.3 GOOGLE                       TABLE 238 GOOGLE: BUSINESS OVERVIEW                       FIGURE 48 GOOGLE: COMPANY SNAPSHOT                       TABLE 239 GOOGLE: PRODUCTS OFFERED                       TABLE 240 GOOGLE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 241 GOOGLE: MARKET: DEALS             13.2.4 ORACLE                       TABLE 242 ORACLE: BUSINESS OVERVIEW                       FIGURE 49 ORACLE: COMPANY SNAPSHOT                       TABLE 243 ORACLE: PRODUCTS OFFERED                       TABLE 244 ORACLE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 245 ORACLE: MARKET: DEALS             13.2.5 SALESFORCE                       TABLE 246 SALESFORCE: BUSINESS OVERVIEW                       FIGURE 50 SALESFORCE: COMPANY SNAPSHOT                       TABLE 247 SALESFORCE: PRODUCTS OFFERED                       TABLE 248 SALESFORCE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 249 SALESFORCE: MARKET: DEALS             13.2.6 SPROUT SOCIAL                       TABLE 250 SPROUT SOCIAL: BUSINESS OVERVIEW                       FIGURE 51 SPROUT SOCIAL: COMPANY SNAPSHOT                       TABLE 251 SPROUT SOCIAL: PRODUCTS OFFERED                       TABLE 252 SPROUT SOCIAL: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 253 SPROUT SOCIAL: MARKET: DEALS             13.2.7 HOOTSUITE                       TABLE 254 HOOTSUITE: BUSINESS OVERVIEW                       TABLE 255 HOOTSUITE: PRODUCTS OFFERED                       TABLE 256 HOOTSUITE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 257 HOOTSUITE: MARKET: DEALS             13.2.8 MELTWATER                       TABLE 258 MELTWATER: BUSINESS OVERVIEW                       FIGURE 52 MELTWATER: COMPANY SNAPSHOT                       TABLE 259 MELTWATER: PRODUCTS OFFERED                       TABLE 260 MELTWATER MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 261 MELTWATER: MARKET: DEALS             13.2.9 SPRINKLR                       TABLE 262 SPRINKLR: BUSINESS OVERVIEW                       FIGURE 53 SPRINKLR: COMPANY SNAPSHOT                       TABLE 263 SPRINKLR: PRODUCTS OFFERED                       TABLE 264 SPRINKLR: SOCIAL MEDIA MANAGEMENT MARKET: DEALS                       TABLE 265 SPRINKLR: RECENT DEVELOPMENTS             13.2.10 DIGIMIND                       TABLE 266 DIGIMIND: BUSINESS OVERVIEW                       TABLE 267 DIGIMIND: MARKET                       TABLE 268 DIGIMIND: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 269 DIGIMIND: MARKET: DEALS             13.2.11 HUBSPOT                       TABLE 270 HUBSPOT: BUSINESS OVERVIEW                       FIGURE 54 HUBSPOT: COMPANY SNAPSHOT                       TABLE 271 HUBSPOT: PRODUCTS OFFERED                       TABLE 272 HUBSPOT: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 273 HUBSPOT: SOCIAL MEDIA MANAGEMENT MARKET: DEALS             13.2.12 CLARABRIDGE                       TABLE 274 CLARABRIDGE: BUSINESS OVERVIEW                       TABLE 275 CLARABRIDGE: PRODUCTS OFFERED                       TABLE 276 CLARABRIDGE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS                       TABLE 277 CLARABRIDGE: MARKET: DEALS*Details on Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View might not be captured in case of unlisted companies.     13.3 OTHER PLAYERS              13.3.1 KHOROS             13.3.2 FALCON.IO             13.3.3 ZOHO             13.3.4 NETBASE             13.3.5 BRANDWATCH             13.3.6 TALKWALKER             13.3.7 BUFFER             13.3.8 AGORAPULSE             13.3.9 SENDIBLE             13.3.10 MAVSOCIAL             13.3.11 SOCIALBAKERS             13.3.12 SYNTHESIO

             13.3.13 ECLINCHER

14 ADJACENT/RELATED MARKETS (Page No. - 266)
     14.1 SOCIAL MEDIA ANALYTICS MARKET              14.1.1 LIMITATIONS OF THE STUDY             14.1.2 MARKET OVERVIEW             14.1.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT                       TABLE 278 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 279 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       14.1.3.1 Software                                   TABLE 280 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 281 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       14.1.3.2 Services                                   TABLE 282 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)                                   TABLE 283 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)                                   TABLE 284 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 285 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                                   TABLE 286 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 287 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                                   TABLE 288 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)                                   TABLE 289 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)                                   TABLE 290 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 291 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)             14.1.4 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION                       TABLE 292 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)                       TABLE 293 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)                       14.1.4.1 Sales and marketing management                                   TABLE 294 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                                   TABLE 295 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                                   TABLE 296 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 297 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       14.1.4.2 Customer experience management                                   TABLE 298 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                                   TABLE 299 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                                   TABLE 300 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 301 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       14.1.4.3 Competitive intelligence                                   TABLE 302 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                                   TABLE 303 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                                   TABLE 304 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 305 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       14.1.4.4 Risk management and fraud detection                                   TABLE 306 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                                   TABLE 307 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                                   TABLE 308 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 309 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       14.1.4.5 Public safety and law enforcement                                   TABLE 310 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                                   TABLE 311 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                                   TABLE 312 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                                   TABLE 313 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)             14.1.5 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE                       TABLE 314 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 315 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)                       TABLE 316 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 317 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       TABLE 318 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 319 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)             14.1.6 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE                       TABLE 320 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                       TABLE 321 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                       TABLE 322 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 323 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       TABLE 324 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 325 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)             14.1.7 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL                       TABLE 326 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)                       TABLE 327 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2020–2025 (USD MILLION)                       TABLE 328 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                       TABLE 329 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                       TABLE 330 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 331 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       TABLE 332 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                       TABLE 333 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                       TABLE 334 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 335 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       TABLE 336 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                       TABLE 337 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                       TABLE 338 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 339 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       TABLE 340 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                       TABLE 341 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                       TABLE 342 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 343 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)             14.1.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION                       TABLE 344 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)                       TABLE 345 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)                       TABLE 346 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 347 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 348 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)                       TABLE 349 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)                       TABLE 350 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 351 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)                       TABLE 352 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 353 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 354 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)                       TABLE 355 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)                       TABLE 356 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 357 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 358 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)                       TABLE 359 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)                       TABLE 360 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 361 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)                       TABLE 362 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 363 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 364 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 365 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 366 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)                       TABLE 367 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)                       TABLE 368 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 369 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)                       TABLE 370 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)                       TABLE 371 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)                       TABLE 372 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 373 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)                       TABLE 374 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 375 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 376 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)                       TABLE 377 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)                       TABLE 378 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 379 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)                       TABLE 380 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)                       TABLE 381 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)                       TABLE 382 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)                       TABLE 383 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)                       TABLE 384 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)                       TABLE 385 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)                       TABLE 386 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)                       TABLE 387 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)     14.2 AI IN SOCIAL MEDIA MARKET              14.2.1 MARKET DEFINITION             14.2.2 MARKET OVERVIEW             14.2.3 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY                       TABLE 388 AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)                       14.2.3.1 Machine learning and deep learning                                   TABLE 389 MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       14.2.3.2 Natural language processing                                   TABLE 390 NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)             14.2.4 AI IN SOCIAL MEDIA MARKET, BY APPLICATION                                   TABLE 391 AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)                       14.2.4.1 Sales and marketing                                   TABLE 392 SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       14.2.4.2 Customer experience management                                   TABLE 393 CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       14.2.4.3 Public safety and law enforcement                                   TABLE 394 PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)             14.2.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT                       TABLE 395 AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)                       14.2.5.1 Solutions                                   TABLE 396 SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)                                   TABLE 397 SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                                   TABLE 398 PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       14.2.5.2 Services                                   TABLE 399 SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)                                   TABLE 400 SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                                   TABLE 401 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                                   TABLE 402 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)             14.2.6 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISES SIZE                       TABLE 403 AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION)                       TABLE 404 SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       TABLE 405 LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)             14.2.7 AI IN SOCIAL MEDIA MARKET, BY END USER                       TABLE 406 AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION)                       TABLE 407 RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       TABLE 408 BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       TABLE 409 MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       TABLE 410 PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)             14.2.8 AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHIC ANALYSIS                       TABLE 411 AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)                       TABLE 412 NORTH AMERICA: INTERNET USERS, 2017–2023 (MILLION)                       TABLE 413 NORTH AMERICA: SMARTPHONE USERS, 2017–2023 (MILLION)                       TABLE 414 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)                       TABLE 415 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)                       TABLE 416 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)                       TABLE 417 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)                       TABLE 418 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)                       TABLE 419 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)                       TABLE 420 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)                       TABLE 421 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)                       TABLE 422 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)                       TABLE 423 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION)                       TABLE 424 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION)                       TABLE 425 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)                       TABLE 426 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)                       TABLE 427 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)                       TABLE 428 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)                       TABLE 429 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)                       TABLE 430 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)

                       TABLE 431 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION)

15 APPENDIX (Page No. - 320)
     15.1 DISCUSSION GUIDE      15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL      15.3 AVAILABLE CUSTOMIZATIONS      15.4 RELATED REPORTS

     15.5 AUTHOR DETAILS