TABLE OF CONTENTS 1 INTRODUCTION (Page No. - 32) 1.1 INTRODUCTION TO COVID-19 1.2 COVID-19 HEALTH ASSESSMENT FIGURE 1 COVID-19: GLOBAL PROPAGATION FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 1.3 COVID-19 ECONOMIC ASSESSMENT FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 1.4 OBJECTIVES OF THE STUDY 1.5 MARKET DEFINITION 1.5.1 INCLUSIONS AND EXCLUSIONS 1.6 MARKET SCOPE 1.6.1 MARKET SEGMENTATION 1.6.2 YEARS CONSIDERED FOR THE STUDY 1.7 CURRENCY 1.8 STAKEHOLDERS 1.9 SUMMARY OF CHANGES 2 RESEARCH METHODOLOGY (Page No. - 43) 2.1 RESEARCH DATA FIGURE 6 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN 2.1.1 SECONDARY DATA 2.1.2 PRIMARY DATA TABLE 1 PRIMARY INTERVIEWS WITH EXPERTS 2.1.2.1 Breakup of primary profiles FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 2.1.2.2 Key Industry Insights 2.2 DATA TRIANGULATION FIGURE 8 DATA TRIANGULATION 2.3 MARKET SIZE ESTIMATION FIGURE 9 RESEARCH METHODOLOGY: APPROACH FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY─ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY ─ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS/SERVICES IN THE MARKET 2.4 MARKET FORECAST TABLE 2 FACTOR ANALYSIS 2.5 ASSUMPTIONS FOR THE STUDY 2.6 LIMITATIONS OF THE STUDY 3 EXECUTIVE SUMMARY (Page No. - 52) FIGURE 19 MARKET: REGIONAL SNAPSHOT 4 PREMIUM INSIGHTS (Page No. - 58) 4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA MANAGEMENT MARKET FIGURE 20 INCREASED NEED FOR SOCIAL MEDIA MANAGEMENT AND COMPETITIVE INTELLIGENCE TO DRIVE THE MARKET GROWTH 4.2 ASIA PACIFIC: MARKET, BY COMPONENT AND COUNTRY FIGURE 21 SOLUTIONS AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN ASIA PACIFIC IN 2021 4.3 MARKET: MAJOR COUNTRIES FIGURE 22 CHINA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 5 MARKET OVERVIEW (Page No. - 60) 5.10.5.4 Augmented reality 6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT (Page No. - 82) 6.1 INTRODUCTION 6.1.1 COMPONENT: COVID-19 IMPACT FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD TABLE 7 MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) TABLE 8 MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION) 6.2 SOLUTIONS 6.2.1 SOLUTIONS: MARKET DRIVERS FIGURE 31 SOCIAL MEDIA MARKETING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD TABLE 9 SOLUTIONS: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) TABLE 10 SOLUTIONS: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) TABLE 11 SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 12 SOLUTIONS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.2.1.1 Social media marketing 6.2.1.2 Social media marketing: market drivers 6.2.1.2.1 Social Ad Technology and Selling 6.2.1.2.2 Social Advocacy TABLE 13 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) TABLE 14 SOCIAL MEDIA MARKETING: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) TABLE 15 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 16 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.2.1.3 Social media listening, monitoring, and analytics 6.2.1.4 Social media listening, monitoring, and analytics: market drivers 6.2.1.4.1 Social Media Listening and Monitoring 6.2.1.4.2 Social Media Analytics TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) TABLE 19 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 20 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.2.1.5 Social media asset and content management 6.2.1.6 Social media asset and content management: market drivers TABLE 21 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 22 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.2.1.7 Social media risk and compliance management 6.2.1.8 Social media risk and compliance management: market drivers TABLE 23 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 24 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.3 SERVICES 6.3.1 SERVICES: MARKET DRIVERS FIGURE 32 MANAGED SERVICES SEGMENT TO GROW WITH THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) TABLE 26 SERVICES: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) TABLE 27 SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 28 SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.3.2 PROFESSIONAL SERVICES 6.3.3 PROFESSIONAL SERVICES: MARKET DRIVERS TABLE 29 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) TABLE 30 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) TABLE 31 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 32 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.3.3.1 Implementation and consulting services TABLE 33 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 34 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.3.3.2 Training and support services TABLE 35 TRAINING AND SUPPORT SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 36 TRAINING AND SUPPORT SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 6.3.4 MANAGED SERVICES 6.3.5 MANAGED SERVICES: MARKET DRIVERS TABLE 37 MANAGED SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 38 MANAGED SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE (Page No. - 99) 7.1 INTRODUCTION 7.1.1 DEPLOYMENT MODE: COVID-19 IMPACT FIGURE 33 CLOUD DEPLOYMENT MODE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD TABLE 39 MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) TABLE 40 MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 7.2 ON-PREMISES 7.2.1 ON-PREMISES: MARKET DRIVERS TABLE 41 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 42 ON-PREMISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 7.3 CLOUD 7.3.1 CLOUD: MARKET DRIVERS TABLE 43 CLOUD: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 44 CLOUD: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 104) TABLE 52 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION (Page No. - 111) 9.1 INTRODUCTION FIGURE 35 COMPETITIVE INTELLIGENCE APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD TABLE 53 MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) TABLE 54 MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION) 9.1.1 APPLICATION: MARKET DRIVERS 9.1.2 APPLICATION: COVID-19 IMPACT 9.2 SALES AND MARKETING MANAGEMENT 9.2.1 SALES AND MARKETING MANAGEMENT: MARKET DRIVERS TABLE 55 SALES AND MARKETING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 56 SALES AND MARKETING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 9.3 CUSTOMER EXPERIENCE MANAGEMENT 9.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS TABLE 57 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION) TABLE 58 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION) TABLE 59 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 60 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 9.3.2 SOCIAL CARE AND MESSAGING 9.3.3 CUSTOMER DATA PLATFORM 9.4 COMPETITIVE INTELLIGENCE 9.4.1 COMPETITIVE INTELLIGENCE: MARKET DRIVERS TABLE 61 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 62 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 9.5 RISK MANAGEMENT AND FRAUD DETECTION 9.5.1 RISK MANAGEMENT AND FRAUD DETECTION: MARKET DRIVERS TABLE 63 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 64 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 9.6 OTHERS TABLE 65 OTHERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) TABLE 66 OTHERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL (Page No. - 121) TABLE 86 OTHERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION) 11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION (Page No. - 137) 11.5.7 REST OF LATIN AMERICA 12 COMPETITIVE LANDSCAPE (Page No. - 201) FIGURE 45 GLOBAL MARKET: STARTUP/SME EVALUATION MATRIX, 2021 13 COMPANY PROFILES (Page No. - 216) 13.1 INTRODUCTION (Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View)* 13.2 KEY PLAYERS 13.2.1 ADOBE TABLE 230 ADOBE: BUSINESS OVERVIEW FIGURE 46 ADOBE: COMPANY SNAPSHOTS TABLE 231 ADOBE: PRODUCTS OFFERED TABLE 232 ADOBE: SOCIAL MEDIA MANAGEMENT MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 233 ADOBE: MARKET: DEALS 13.2.2 IBM TABLE 234 IBM: BUSINESS OVERVIEW FIGURE 47 IBM: COMPANY SNAPSHOT TABLE 235 IBM: PRODUCTS OFFERED TABLE 236 IBM: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 237 IBM: MARKET: DEALS 13.2.3 GOOGLE TABLE 238 GOOGLE: BUSINESS OVERVIEW FIGURE 48 GOOGLE: COMPANY SNAPSHOT TABLE 239 GOOGLE: PRODUCTS OFFERED TABLE 240 GOOGLE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 241 GOOGLE: MARKET: DEALS 13.2.4 ORACLE TABLE 242 ORACLE: BUSINESS OVERVIEW FIGURE 49 ORACLE: COMPANY SNAPSHOT TABLE 243 ORACLE: PRODUCTS OFFERED TABLE 244 ORACLE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 245 ORACLE: MARKET: DEALS 13.2.5 SALESFORCE TABLE 246 SALESFORCE: BUSINESS OVERVIEW FIGURE 50 SALESFORCE: COMPANY SNAPSHOT TABLE 247 SALESFORCE: PRODUCTS OFFERED TABLE 248 SALESFORCE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 249 SALESFORCE: MARKET: DEALS 13.2.6 SPROUT SOCIAL TABLE 250 SPROUT SOCIAL: BUSINESS OVERVIEW FIGURE 51 SPROUT SOCIAL: COMPANY SNAPSHOT TABLE 251 SPROUT SOCIAL: PRODUCTS OFFERED TABLE 252 SPROUT SOCIAL: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 253 SPROUT SOCIAL: MARKET: DEALS 13.2.7 HOOTSUITE TABLE 254 HOOTSUITE: BUSINESS OVERVIEW TABLE 255 HOOTSUITE: PRODUCTS OFFERED TABLE 256 HOOTSUITE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 257 HOOTSUITE: MARKET: DEALS 13.2.8 MELTWATER TABLE 258 MELTWATER: BUSINESS OVERVIEW FIGURE 52 MELTWATER: COMPANY SNAPSHOT TABLE 259 MELTWATER: PRODUCTS OFFERED TABLE 260 MELTWATER MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 261 MELTWATER: MARKET: DEALS 13.2.9 SPRINKLR TABLE 262 SPRINKLR: BUSINESS OVERVIEW FIGURE 53 SPRINKLR: COMPANY SNAPSHOT TABLE 263 SPRINKLR: PRODUCTS OFFERED TABLE 264 SPRINKLR: SOCIAL MEDIA MANAGEMENT MARKET: DEALS TABLE 265 SPRINKLR: RECENT DEVELOPMENTS 13.2.10 DIGIMIND TABLE 266 DIGIMIND: BUSINESS OVERVIEW TABLE 267 DIGIMIND: MARKET TABLE 268 DIGIMIND: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 269 DIGIMIND: MARKET: DEALS 13.2.11 HUBSPOT TABLE 270 HUBSPOT: BUSINESS OVERVIEW FIGURE 54 HUBSPOT: COMPANY SNAPSHOT TABLE 271 HUBSPOT: PRODUCTS OFFERED TABLE 272 HUBSPOT: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 273 HUBSPOT: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 13.2.12 CLARABRIDGE TABLE 274 CLARABRIDGE: BUSINESS OVERVIEW TABLE 275 CLARABRIDGE: PRODUCTS OFFERED TABLE 276 CLARABRIDGE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS TABLE 277 CLARABRIDGE: MARKET: DEALS*Details on Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View might not be captured in case of unlisted companies. 13.3 OTHER PLAYERS 13.3.1 KHOROS 13.3.2 FALCON.IO 13.3.3 ZOHO 13.3.4 NETBASE 13.3.5 BRANDWATCH 13.3.6 TALKWALKER 13.3.7 BUFFER 13.3.8 AGORAPULSE 13.3.9 SENDIBLE 13.3.10 MAVSOCIAL 13.3.11 SOCIALBAKERS 13.3.12 SYNTHESIO 13.3.13 ECLINCHER 14 ADJACENT/RELATED MARKETS (Page No. - 266) TABLE 431 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION) 15 APPENDIX (Page No. - 320) 15.5 AUTHOR DETAILS |