How do you make an announcement on a group chat?

Announcements are a customer engagement feature that can help you create urgency. They are displayed to each customer once per lifetime, so the customer can either jump on the opportunity they announce then and there, or they can start a chat to find out more. It really is a win-win situation!

Announcements can be used to announce flash sales, introduce new releases, invite customers to events, communicate business interruptions, and much more.

Not sure how to set up announcements? Check out this article.

Not sure how to set up announcements? Check out this article.

Sales and marketing

In the pop-up, choose “Announcement”.

The next step is exactly the same as with greetings. First, you choose the look of the announcement. You can choose from Card, Quick replies, or Plain text. To set up an announcement exactly like the one in our example, pick the card type, add your image, and add an “Open URL” button with a link to your Christmas deals page. Once you’re ready, click on “Next: set conditions.”

With announcements, you can decide on the timeframe for when your announcement should be displayed to your customers. Each announcement will only be displayed once for every visitor and only in the timeframe you set up. That can be seven days, 30 days, or a custom period. Select the appropriate time from the drop-down menu.

Right now announcements can only be set to start the moment they are created. We will introduce the option to set up announcements ahead of time soon.

Right now announcements can only be set to start the moment they are created. We will introduce the option to set up announcements ahead of time soon.

Next, set the conditions. Which segments of your website audience should see your announcement? If you are running a campaign on social media, you can set the condition for the referring website address to only display the announcement to visitors coming from this campaign. You can read more about setting up conditions here. You can also choose to only display the announcement to first-time or returning visitors. If you would like the visitors to spend a certain amount of time on your website before they see the announcement, set up a time delay.

You can take advantage of the Google Analytics integration to find the best time to display a greeting.

The integration with Google Analytics will track the number of targeted messages displayed to your visitors. It will also track the number of clicks on buttons in rich greetings and announcements. Each event contains the button ID and content so that you can track the performance of particular buttons.

The integration with Google Analytics will track the number of targeted messages displayed to your visitors. It will also track the number of clicks on buttons in rich greetings and announcements. Each event contains the button ID and content so that you can track the performance of particular buttons.

Once you have set up the conditions, click on “Save announcement.” And that’s it. Your announcement is now live.

What if you have introduced a new feature in your SaaS product? Once again, announcements are the perfect way to let your customers know about that. The announcement is only shown once, so you can whet their interest without pushing the feature on them. If they feel like they missed out, they can always start a chat, right?

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The announcement in our example is once again a Card type with Open URL buttons for the sign-up page and the page dedicated to the new release. For the conditions, you can decide to only announce the feature on a specific page using the “Current page URL” condition and only to logged-in users with the “Custom variables” condition.

Customer communication

In the LiveChat agent app, you define which audience the lead should be added to. So, once the customer clicks Submit, their email is added to the designated Mailchimp audience.

You need to have the Mailchimp Newsletters installed. Click here for setup instructions.

You need to have the Mailchimp Newsletters installed. Click here for setup instructions.

Once you have installed Mailchimp Newsletters, all that is left to do is edit your announcement. You can pick from the available templates or link to a custom image. The template comes with a preset Subscribe button that opens the subscription form. Once the look of the greeting is set, click on Next: set conditions. Set up the date when the announcement should be displayed, and which segment of your audience should the announcement target: first time or returning visitors, visitors coming from specific campaigns, visitors in specific countries, etc. This way you know exactly which customers you target, and their experience of signing up for your newsletter is virtually seamless.

Additional tips

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