Customer relationship management (CRM) solutions are rapidly evolving in this fast-paced age of digital marketing solutions. While this is undoubtedly a step forward for those of us who work in the industry, there’s been a growing level of disconnect between CRM platforms and the other data optimisation tools we use.
Zoho is just one of these powerful CRM systems that businesses are now having to integrate with the rest of the tools they use each day – like Google Ads. But doing it the classic way is time consuming, and frankly, there are better options out there.
So, you’ve probably found yourself here as you’re looking to integrate Zoho with Google Ads. This quick guide will take you through all the steps needed to achieve automated Zoho integration with ease – giving you more time to focus on the important stuff.
How Can You Integrate Zoho with Google Ads?
The traditional Zoho integration with Google Ads can be tricky. There are endless forums detailing exactly how to do it, and how to make the most of your data.
Never-ending tasks such as adding new Zoho contacts to your customer lists and figuring out how to manage your data effectively, to sorting out offline conversions from new leads… The list goes on.
It can be daunting. If you’re focusing on your business, there’s just no time to mess around with the technical stuff.
This is why we created Ruler Analytics. Ruler can automate your Zoho Google Ads integration process, passing sales and revenue data without the fuss.
What is Ruler Analytics?
We know how difficult it is to pinpoint specific visitor routes across several CRM and analytics tools, like Zoho and Google Ads. So we’ve made it easy.
Ruler is a marketing attribution tool designed to document your entire consumer journey. From that first point of interest, to a final conversion. We’ve automated it all, with our closed-loop lead tracking technology.
Our software takes all the guesswork out of Zoho and Google Ads integrations. Not only do we integrate Zoho CRM with Google Ads seamlessly; we track each visitor to your site across sessions. We match your leads to their marketing data, across every interaction they’ve made. We can also specify the sources that led them to you, such as channels, campaigns, and keywords.
Use Ruler Analytics for Seamless Zoho Integration
If you have any questions about how our seamless integration tools can help your business, we’re always on hand to help. You can make the most of our live chat function in the corner and our friendly specialists will get right back to you.
Our pricing varies depending on the size of your business, and all Ruler packages include our marketing attribution, integrations, and call tracking tools.
If you’re ready to take that next step, book a demo with us. This way, you’ll witness first hand just how easy it is to use Ruler. We’ll show you how it all works, and you’ll be well on your way to integrating CRM software like Zoho with Google Ads with ease.
Zapier lets you send info between Bigin by Zoho CRM and Google Ads automatically—no code required.
Connect Bigin by Zoho CRM + Google AdsConnect Bigin by Zoho CRM + Google Ads
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Google Ads, Bigin by Zoho CRM
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Google Ads, Bigin by Zoho CRM
More detailsWhen this happens
Step 1: New Lead Form Entry
Then do this
Step 2: Create or Update Deal
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Bigin by Zoho CRM, Google Ads
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Google Ads, Bigin by Zoho CRM
More detailsPremium
Google Ads, Bigin by Zoho CRM
More detailsWhen this happens
Step 1: New Lead Form Entry
Then do this
Step 2: Create or Update Contact
Triggers when an existing contact is updated. Instant Trigger Triggers when a new deal is created. Instant Trigger Creates a new call. Scheduled Action Creates a new company or updates the details of the existing company. Scheduled Action Creates a new contact or updates the details of the contact, if contact with the provided email address exists. Scheduled Action Creates a new deal or updates the details of an existing deal.
Scheduled
Action
Creates a new event.
Scheduled
Action
Creates a new company
Scheduled
Action
Creates a new contact.
Scheduled
Action
Creates a new deal
Scheduled
Action
Creates a new product.
Scheduled
Action
Creates a new task.
Scheduled
Action
Updates an existing company
Scheduled
Action
Updates an existing contact.
Scheduled
Action
Updates the details of an existing deal
Scheduled
Action
Updates an existing event
Scheduled
Action
Updates an existing product.
Scheduled
Action
Updates a new task.
Scheduled
Action
Searches an existing company.
Scheduled
Action
Searches an existing contact.
Scheduled
Action
Searches an existing deal.
Scheduled
Action
Searches an existing event.
Scheduled
Action
Searches an existing product.
Scheduled
Action
Searches an existing task.
Scheduled
Action
Searches an existing user.
Scheduled
Action
Triggers whenever a new campaign is created in Google Ads.
Scheduled
Trigger
Triggers whenever a new lead is created from a Lead Form Extension.
Instant
Trigger
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Scheduled
Action
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Scheduled
Action
Creates a customer list in Google Ads Audience Manager.
Scheduled
Action
Removes a contact from a customer list.
Scheduled
Action
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Scheduled
Action
Sets the status of a Google Ads campaign.
Scheduled
Action
Finds a Google Ads Campaign whose names matches the provided input.
Scheduled
Action
Finds a customer list by name.
Scheduled
Action
Finds a customer list by name. Optionally creates a new customer list.
Scheduled
Action
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.